Multichannel Strategy

Nowadays, it is your customers who decide the channels through which you do business with them. Furthermore, they expect the same levels of services through all the different channels.

"Be where the customer is" seems a simple mantra, but it hides a major complexity, which demands a strategic approach.

Do you need a hand in determining your strategic approach?


Filtered on Strategy and consultancy All blog posts

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Blog Strategy and consultancy
February 27 2020
Why you should hire an On-Site expert

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It’s not always easy to find the right employee for your team. Someone that truly fits the part. But don’t worry, we can help you find the right person with the particular knowledge and expertise you’re looking for. Hiring a consultant of The Reference On-Site comes with multiple advantages. We’ve selected 4 for you.
Blog Strategy and consultancy
January 20 2020
Want to reach millennials? Then hire one!

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Millennials. They’re described as the privileged snowflake generation that doesn’t live to work and wants more free time than the average retiree. Yet, none of that is true. They’re just a new generation with its own standards, hopes and worldviews. Of course, as a business that means you’ll need different tactics to approach them, which often seems to be a very complex matter for brands that consolidated during the generation of the baby boomers or generation X.
It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.