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Multichannel Strategy

Nowadays, it is your customers who decide the channels through which you do business with them. Furthermore, they expect the same levels of services through all the different channels.

"Be where the customer is" seems a simple mantra, but it hides a major complexity, which demands a strategic approach

Filtered on Strategy and consultancy All blog posts

Read our blogposts about strategy & consultancy

Blog Strategy and consultancy
4 days ago
Data consultancy is ‘data science with a baseball bat’

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After digitalisation and digital transformation, data is the new hero on the playing field. A logical step when it comes to evolving towards an optimal customer experience. Companies are therefore looking for various different data profiles. In addition, agencies and consultancy firms are attaching greater importance to this in their current approach and services.

As a result, buzzwords are often bandied about and certain terms are misused or taken out of context. Translating data into practical business value is not always straightforward. At The Reference, we therefore use the term 'data consultant' as we place the emphasis on the broader picture and offer more concrete guidance according to the needs of our clients.

Our Senior Data Consultant Roel Peters and Data Consultant Senne Vermassen clarify a few things below.

Blog Strategy and consultancy
April 8 2019
Curious to find out what exactly a Growth Coach is?

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The Reference has had a Growth Coach since the beginning of 2019.
‘A what?’ you may ask. The Growth Coach is a senior consultant who coaches enthusiastic young marketeers, helping them to take their digital marketing skills to the next strategic level. Compare it to a ‘turbo’ button you can push to make these enthusiastic marketeers have a valuable impact on your business even faster.

Birgit De Vries is our first Growth Coach, who set up the project with Birger Schrevens. The two of them are ideally placed to explain exactly how the whole thing works. 
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It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.