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Multichannel Strategy

Nowadays, it is your customers who decide the channels through which you do business with them. Furthermore, they expect the same levels of services through all the different channels.

"Be where the customer is" seems a simple mantra, but it hides a major complexity, which demands a strategic approach

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Blog Strategy and consultancy
October 21 2019
The Advantage of Digital Branding

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Let’s start with the question: “What is digital branding?” It’s a term that’s been thrown around a lot lately. But what exactly is it? We all know the principles of traditional branding. And at first, it might look as digital branding doesn’t differ a lot. But it does. It might be even better to see digital branding as an evolution of traditional branding, as they both share a lot of characteristics.
Blog Strategy and consultancy
October 1 2019
You don't know what your customers want, do you?

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To stay relevant in a digital world, your organization needs to be resilient and always prepared for change. B2B buyers, who are researching business challenges, do their research 68.5% of the time exclusively online. Only 31.5% is using traditional channels.* It is therefore imperative that your digital channels need to be fully aligned with your customers’ goals and contexts. To stand out in today’s markets, organizations must show deep understanding of their customers’ needs and offer compelling digital services that cater to these needs. But where to start?
Blog Strategy and consultancy
June 27 2019
Three ways how connected systems improve customer experience

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We all know the customer experience impacts the bottom line. Experience influences the decision to become a customer, remain a customer or recommend you to other people.

The customer experience is a direct result of how a business has designed its systems and processes. In other words: the backstage dictates what happens on the front stage.

Connecting these backstage systems and processes can dramatically improve the customer experience.

 
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It's more than digital, it's your business
The Reference is nothing without its customers. Carglass is the car window repair and replacement specialist for whom we've built a fully responsive Sitecore website. Read more about this client.