High-quality digital newsletters are essential to Lidl's operations. Creating them takes time - and time is often what the Lidl CRM team find themselves lacking. Because The Reference has been supporting the digital marketing team for some time now, it was a logical step to extend that support with an On-site presence and provide additional expertise for the creation of their HTML e-mails.
Maintaining an existing website while simultaneously building a new one can be quite hectic. AG Insurance anticipated the potential chaos and asked The Reference for temporary support. It was my job to maintain and update their existing web pages while providing analysis to help AG Insurance create and expand their upcoming website.
As a digital marketing consultant for The Reference, I provided strategic and operational insight with regards to marketing automation - a completely new venture for ProduPress.
With the annual Motor Show quickly approaching, ProduPress was looking for strategic and operational support in order to guide anonymous car buyers through their customer journey. As an On-site consultant I implemented, tested and optimised ProduPress' new marketing flows. The goal was to identify as many potential buyers as possible before the start of the Motor Show. The imposed targets were met and my On-site assignment was already extended twice.