Marketing

One of the most powerful elements of digital marketing is the ability for continuous improvements. Imagine if Don Draper could update a print or tv ad after it went live.  His job would be a lot easier, right? At The Reference we use the strength of testing and optimizations on a daily basis. Diving deep into the data to find where we can improve our campaign creatives, our ad copy, our campaign settings, our landing pages or any other thing we might do to make the ROI bigger. 

Aside from increasing productivity, CPD (continuous professional development) creates an environment where your employees feel more committed to their work. Investing in your employees, in turn, leads to greater retention of those employees. LinkedIn's Workplace Learning Report showed that in 2019, 94% of employees would stay with a company longer if it invested in their development. Aside from the economic benefits of upskilling your employees, you can also save on other costs by increasing retention rates for example. Discover our trainings and coaching possibilities to strengthen your workforce.

We value the ability to craft clear and actionable dashboards that easily give you a full overview of your KPIs. Visualizations that allow you to shift gears and draw informed conclusions about how you're performing. Our data analysts crunch numbers, reveal insights, and formulate recommendations. They enable you to effectively boost conversion rates and optimize across your entire marketing funnel.

As an agency that sets high standards for customer intimacy we always like to explore the possibility of hybrid collaborations. We love to work closely together like we do with our expert staffing but we can also meet in the middle where we do a combination of both. A part or fulltime reinforcement of your workforce will be strengthened with the machine of our whole agency behind him or her. Our consultants know your business while being nurtured with the expertise of our entire agency at a competitive day rate.  

Whether you are looking to replace someone on leave or can’t find the right person for a specific position right away, every now and again the need for temporary support rises. That’s where our dedicated consultants come in. They are a group of digital experts who integrate flawlessly with your team, remotely or on-premise. If you are looking for something extra, they are backed by the knowledge of an entire agency.