Tool selection and architecture design

The technical underpinnings of your business strategy.

Our hands-on experience enables us to make the right decisions about which architecture and tools will enable you to achieve your business objectives.

Proof of Concepts, prototypes and pilot projects help us test and improve our designs before actually implementing them.


Our consultants are actively doing research to optimize a supported model with a focus on:

  • integration opportunities with existing or planned systems;
  • future-oriented, future-proof;
  • if necessary, roll-out in different phases;
  • the Total Cost of Ownership (TCO) of the whole.

Proof of concept, prototypes and pilots

POC's, Prototypes and Pilots are important tools and tactics to devise technological solutions and create. They thus prove their usefulness in the rapid development of certain ideas in a strategic or tactical preliminary stage. 

Proof of Concept (POC)

Proof of Concept (POC) is a short exercise to test small features or assumptions. For example, to update uncertainties in linking two platforms. A POC always very clearly describes what needs to be tested and proven, and how far we go. If, however, the entire solution has certain performance requirements, a POC will be insufficient.


An exercise which simulates an entire system, or a substantial part thereof. Ideal for testing on a number of issues, including the user experience, and to test the functioning with the (end) user. The development of a prototype can be done very quickly using visual or 'clickable' mockups. Or even with a wider scope, and therefore equipped with extensive functional software. Much depends on the reasons for which a prototype is developed. Will you invest a lot of time and budget in a prototype? Then make the most of this phase: present the prototype to your audience. Listen to their feedback and use it to make your project better.


In a pilot project, we put the system in production according to the required quality standards, safety testing, performance testing, ... A select audience then tries out the system, eg. to test the ease of use. Or the technical aspects (performance, security, ...) of the system: how will they evolve during use?

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Blog Strategy and consultancy
October 21 2019
The Advantage of Digital Branding

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Let’s start with the question: “What is digital branding?” It’s a term that’s been thrown around a lot lately. But what exactly is it? We all know the principles of traditional branding. And at first, it might look as digital branding doesn’t differ a lot. But it does. It might be even better to see digital branding as an evolution of traditional branding, as they both share a lot of characteristics.
Blog Strategy and consultancy
October 1 2019
You don't know what your customers want, do you?

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To stay relevant in a digital world, your organization needs to be resilient and always prepared for change. B2B buyers, who are researching business challenges, do their research 68.5% of the time exclusively online. Only 31.5% is using traditional channels.* It is therefore imperative that your digital channels need to be fully aligned with your customers’ goals and contexts. To stand out in today’s markets, organizations must show deep understanding of their customers’ needs and offer compelling digital services that cater to these needs. But where to start?
Blog Strategy and consultancy
June 27 2019
Three ways how connected systems improve customer experience

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We all know the customer experience impacts the bottom line. Experience influences the decision to become a customer, remain a customer or recommend you to other people.

The customer experience is a direct result of how a business has designed its systems and processes. In other words: the backstage dictates what happens on the front stage.

Connecting these backstage systems and processes can dramatically improve the customer experience.

It's more than digital, it's your business
The Reference is nothing without its customers. Carglass is the car window repair and replacement specialist for whom we've built a fully responsive Sitecore website. Read more about this client.