As your website is one of the most crucial touchpoints in the user’s journey, it is imperative to clearly represent your brand’s core values. Your website is furthermore one of the most measureable marketing assets, making it a very valuable source of information.
The Reference always keeps an eye on new developments in website building practices and tools. This attitude is what makes us pioneers in web development and consolidates our expertise. We have lived through every evolution, up to the emerge of content management systems (CMS) and its inclusion in integrated platforms.
We aim for an organic approach in which our team of talented developers works closely with our designers, business strategists and online marketing consultants. This synergy provides a perfect balance between presentation and performance, thus ensuring the highest level of design accuracy and user experience.
Behind almost all of our websites is a Content Management System (CMS). A CMS helps you to facilitate the creation, publishing, distribution, organization and management of digital content. An advantage that mostly translates itself in time, as you don’t have to call us for modifications to text, images and navigation. This is perfectly in line with our motto "It's more than digital, it's your business".
When determining what CMS you should use, our team of digital experts help you find the right solution that will perfectly fit your brand’s needs.
Sitecore is a producer of customer experience software for excellent and meaningful customer relationships. We are a Platinum Partner of this integrated platform where content management and customer information perfectly converge.
Drupal is a free and open source content-management software written in PHP. It has great standard features, like easy content authoring, reliable performance, and excellent security. What truly sets it apart is its flexibility. The tools help us build the versatile, structured content that dynamic web experiences need.
Umbraco is a fully-featured open source CMS. It helps you to create anything -from single blog posts to responsive sites- with a user experience that lets you get the job done and with minimal training. Thanks to proven Umbraco integrations, we succeeded in becoming an Umbraco Gold partner.
Held in Berlin, Germany, this year’s Sitecore User Group conference was...
Ah, seems like the Star Wars craze from the Sitecore Symposium in Las Vegas is not yet over. The Reference attended this year’s event with two big guns: Arnaud, Gert (@gatagordo) and myself (@kverheire). However, as it turns out, this Conference had a different focus. Read below to see exactly how.
Over the last couple of years, there has been an explosion of different solutions and tools to help a marketeer in their day-to-day job. When it comes to Conversion Rate Optimization tactics like A/B testing and personalization, there isn’t a one-size-fits-all solution. However at The Reference we believe that it’s essential to select the right analytics and optimization tools for your organization.
The importance of content in your marketing campaigns is a subject that’s been extensively written about, analyzed and proven to be the major differentiator when it comes to digital. There’s a reason the expression “Content is king” never gets old. But content on its own has no value. The only real measure of value when it comes to content is from the person that is consuming it – its relevance and its impact. When we think of content, we shouldn’t ask ourselves only how to do it better, but how to do it differently. How do we improve the customer experience and communicate with our audience on their preferred channels and within the right context of each interaction?
