Menu
the REFERENCE

January 9 2018

The Reference uses DoubleClick for its customers

DoubleClick is the most suitable choice of technology, as The Reference is a Google Analytics Certified Partner, so it can integrate DoubleClick perfectly with other Google technologies such as Google Analytics 360 and Google BigQuery. 

What is DoubleClick?

DoubleClick is a complete online marketing platform that uses programmatic advertising to create display and video campaigns. The platform is a computer-controlled method enabling advertisers to purchase advertising space quickly and efficiently, sometimes in combination with smart data segments and suitable creatives.

With the help of this ad technology, marketers are able to deliver the right message to the right target group at the right time.

The DoubleClick Digital Marketing stack consists of various elements:

  • DoubleClick Campaign Manager (DCM)
  • DoubleClick Bid Manager (DBM)
  • DoubleClick Search (DS)
  • Creative Solutions (Studio)

DoubleClick & The Reference

The Reference now has several years of experience in using programmatic advertising in a variety of sectors and with many customers. DoubleClick is the most suitable choice of technology, as The Reference is a Google Analytics Certified Partner, so it can integrate DoubleClick perfectly with other Google technologies such as Google Analytics 360 and Google BigQuery. The smooth integration of these technologies allows The Reference to develop data-driven marketing strategies in cooperation with its customers.

The Reference takes care of the complete set-up, management and reporting of programmatic campaigns with DoubleClick. Thanks to its various fields of expertise such as performance marketing, creative studio and technical knowledge, it is an approved party for DoubleClick, and is able to give its customers a holistic view of its total online approach.

Alongside Google Analytics Certified and Google Tag Manager Certified, The Reference has now secured the Data Studio certificate, which will further strengthen its partnership with Google.

Filtered on Google All blog posts

Read our blogposts about Google

Blog Digital marketing
September 27 2017
How to cleanup unwanted bot traffic in Sitecore Analytics

Read more

Sitecore Analytics is more than the reports you can consolidate in the Experience Analytics module.
The power of Sitecore Analytics can primarily be found in its integration with the complete Sitecore Experience Platform. A solid Sitecore Analytics configuration is key to fully benefit from all the features in Sitecore such as profiling, personalization, path analyzer, A/B testing etc.

Blog Digital marketing
August 17 2017
Keyword research – How to gain deeper insight in market needs, desires and opportunities

Read more

Every second, Google processes about 40,000 search queries worldwide. Most are irrelevant to brands and are downright weird. However, a part does relate to certain ranges of products and to specific brands.

Potential customers are out there articulating exactly what they want. All that’s left to do is to listen and to provide them with relevant answers and options.

Blog Digital marketing
May 30 2017
AdWords  Scripting for beginners: a starter pack!

Read more

AdWords, and by extension other SEA platforms too, is a very interesting acquisition channel that is often included in the marketing mix, as it allows you to directly respond to surfers’ queries. Developing a high-performance SEA campaign is time-consuming work. Time is money – and the time your customers give you to do this needs to be used as efficiently as possible.

top
It's more than digital, it's your business

The Reference is nothing without its customers. This is a gauntlet of our international customer Ansell, the global leader in protective solutions, for whom we made sales apps, have built the global website and set up specific marketing campaigns today.

Disclaimer message

The Reference uses cookies to improve your experience on this website.
By visiting our website, you declare that you agree that cookies are being used.
Read more about the use of cookies