Menu
the REFERENCE

January 9 2018

The Reference uses DoubleClick for its customers

DoubleClick is the most suitable choice of technology, as The Reference is a Google Analytics Certified Partner, so it can integrate DoubleClick perfectly with other Google technologies such as Google Analytics 360 and Google BigQuery. 

What is DoubleClick?

DoubleClick is a complete online marketing platform that uses programmatic advertising to create display and video campaigns. The platform is a computer-controlled method enabling advertisers to purchase advertising space quickly and efficiently, sometimes in combination with smart data segments and suitable creatives.

With the help of this ad technology, marketers are able to deliver the right message to the right target group at the right time.

The DoubleClick Digital Marketing stack consists of various elements:

  • DoubleClick Campaign Manager (DCM)
  • DoubleClick Bid Manager (DBM)
  • DoubleClick Search (DS)
  • Creative Solutions (Studio)

DoubleClick & The Reference

The Reference now has several years of experience in using programmatic advertising in a variety of sectors and with many customers. DoubleClick is the most suitable choice of technology, as The Reference is a Google Analytics Certified Partner, so it can integrate DoubleClick perfectly with other Google technologies such as Google Analytics 360 and Google BigQuery. The smooth integration of these technologies allows The Reference to develop data-driven marketing strategies in cooperation with its customers.

The Reference takes care of the complete set-up, management and reporting of programmatic campaigns with DoubleClick. Thanks to its various fields of expertise such as performance marketing, creative studio and technical knowledge, it is an approved party for DoubleClick, and is able to give its customers a holistic view of its total online approach.

Alongside Google Analytics Certified and Google Tag Manager Certified, The Reference has now secured the Data Studio certificate, which will further strengthen its partnership with Google.

Filtered on Google All blog posts

Read our blogposts about Google

Blog Digital marketing
August 21 2018
Google Signals: One Step Closer to the Holy Marketing Grail

Read more
A recurring burden of somebody working with Google’s online marketing tools is explaining that a ‘user’ is not actually a unique internet user, but a user’s device. Unless you force your website users to login to your website, there’s no way to unify their behavior across their smartphone, tablet, home desktop and work laptop. These four devices would be counted as four users in your Google Analytics reports - or any web analytics application whatsoever. In a post earlier this year, we explained that Google is closing that gap by identifying a user based on their trusted devices. Recently, Google announced a new way of unifying a user’s online behavior: Google Signals.
Blog Digital marketing
May 25 2018
How to adapt your SEO to voice search

Read more

'Hey Alexa, will voice search change the future of SEO?’. It sure as hell will!'

A few years ago, a mystical thing named voice search entered our world. Its future was still unsure, the abilities limited. Today, it fills us with delight to see that what once was a mystical thing, still exists and has broadened its abilities and popularity. Siri and Alexa aren’t strangers anymore and even Google joined in with Google Now. This of course changes the way we browse. It’s doubtful one would tell Google Now to look for: ‘hotels Italy cheap’. Instead, we will tell it: ‘Look for cheap hotels in Italy’. Do you see that? We use natural speeches when seeking information with voice search. That is one of the reasons why voice search will change our SEO strategies. Keep on reading if you want to keep up with these changes!

top
It's more than digital, it's your business
The Reference is nothing without its customers. Carglass is the car window repair and replacement specialist for whom we've built a fully responsive Sitecore website. Read more about this client.