What is DoubleClick?
DoubleClick is a complete online marketing platform that uses programmatic advertising to create display and video campaigns. The platform is a computer-controlled method enabling advertisers to purchase advertising space quickly and efficiently, sometimes in combination with smart data segments and suitable creatives.
With the help of this ad technology, marketers are able to deliver the right message to the right target group at the right time.
The DoubleClick Digital Marketing stack consists of various elements:
- DoubleClick Campaign Manager (DCM)
- DoubleClick Bid Manager (DBM)
- DoubleClick Search (DS)
- Creative Solutions (Studio)
DoubleClick & The Reference
The Reference now has several years of experience in using programmatic advertising in a variety of sectors and with many customers. DoubleClick is the most suitable choice of technology, as The Reference is a Google Analytics Certified Partner, so it can integrate DoubleClick perfectly with other Google technologies such as Google Analytics 360 and Google BigQuery. The smooth integration of these technologies allows The Reference to develop data-driven marketing strategies in cooperation with its customers.
The Reference takes care of the complete set-up, management and reporting of programmatic campaigns with DoubleClick. Thanks to its various fields of expertise such as performance marketing, creative studio and technical knowledge, it is an approved party for DoubleClick, and is able to give its customers a holistic view of its total online approach.
Alongside Google Analytics Certified and Google Tag Manager Certified, The Reference has now secured the Data Studio certificate, which will further strengthen its partnership with Google.
