Experience the future of commerce transformation with us. Join our exclusive event to discover the potential of turning your data into captivating user experiences, elevating your business to new heights.
The future of e-commerce through data
EVENT | Take your business to the next level and close the composable loop. Harness its full potential to accelerate your commerce.
Date - 13/12/2023
Time - 11:30 until 15:30 surprise lunch included
Location - Euromast, Rotterdam
Program
Atlas Copco – James Houseman: Preparing your company internally for a transition to a MACH/composable solution and how to manage and align all stakeholders.
LensOnline - Pascal Sabbe: Discover the measurable benefits of a Customer Data Platform, both in marketing and business terms.
MACH Supply case – demo: Harnessing different MACH components for data-driven personalization and leveraging the flexibility of composable to quickly plug-in new innovative technologies such as Generative AI.
Event Highlights
Empower Your Business with Composable Solutions
Are you ready to take your business to the forefront of innovation?
Our event is your gateway to unlocking the true potential of your business journey. Discover how integrating the composable IT layer with marketing can revolutionize your data use.
Experience the synergy of business, IT, and marketing strategies for unmatched outcomes.
Aligning stakeholders for success
Have you ever wondered why leading B2B companies, like Atlas Copco, embrace e-commerce strategies? Dive into the rationale behind this decision and explore how they handled the transition to MACH/composable from the beginning. Learn how Atlas Copco managed to align all stakeholders to drive success.
Revolutionizing Marketing with Customer Data Platforms
Uncover the transformational journey of an omnichannel giant, LensOnline as they leverage the potential of a Customer Data Platform.
Discover how they seamlessly integrated this platform into their marketing framework, revolutionizing their approach. Explore the tangible benefits of this innovative solution on both business and marketing fronts.
A Glimpse into the Ideal ecommerce World
In the perfect commerce landscape, data fuels personalized user experiences at every touchpoint. Curious to see it in action?
Our live demo brings this vision to life. See your data transform into personalized user experiences by seamlessely merging the unique strenghts of each MACH component. The demo will also show how the flexibility of composable gives you the ability to quickly plug-in, scale, and release innovative capabilities such as Generative AI.
Speakers
James Houseman
E-business Manager at Atlas Copco | James is working within the Compressor Technique Unit, the biggest business area of Atlas Copco Group, representing 5,7 billion EUR annual revenue. He is leading the digital program to install a global go-to market strategy across divisions and brands.
Pascal Sabbe
CMO & CTO at LensOnline | Pascal has been driving the marketing, digital and BI team at LensOnline. With his passion for technology and over a decade of experience in retail, he has been supporting retailers to adapt and transform based on digital evolutions, globalization, and changing consumer behaviour.
Partners
Segment
A Customer Data Platform collecting web and app events, enabling full data access for every team in your company.
commercetools
The world's leading commerce platform, easily tailored to unique business and customer requirements.
EPAM
EPAM is a pioneer of the MACH movement and founding member of the MACH Alliance. With mature Cloud and Data practices, they understand how to bring all necessary elements together to guide each client on their individual journey.
Contentful
The intelligent composable content platform that unlocks all of an organization's digital content to deliver impactful customer experiences, making content a strategic business asset.
Conscia
A Digital Experience Platform (DXO) that allows you to manage digital experiences and gives you control over who sees what content when and where.