Digital has caused a shift in B2B commerce. It has become a crucial step of the customer journey of B2B buyers and redefines the role of your sales team.
B2B businesses are embracing an omnichannel approach to commerce, spread across three areas: traditional sales, remote communications, and self-service. A win-win situation, as the self-service nature of digital commerce tends to reduce cost per sale and frees up time for your sales team. It also lowers the barrier of entry for new customers and allows you to implement cross-and upselling strategies.