Content marketer

The Reference is a committed digital agency of 160 creative thinkers, driven by knowledge and craftsmanship. Our clients refer to us as a bunch of lovely and intelligent people. We share a collaborative culture in which we leverage our expertise and unleash our creativity in every aspect of our work. This allows us to open up digital opportunities in numerous verticals and businesses. That's why A-brands and other market leaders have been considering us trusted advisors for many years.

At The Reference we believe that 1+1 equals 3, that makes us team players by nature. We are looking for a content ninja – someone that is passionate about digital content, a storyteller by heart and knowledge of one of the following digital tools like Drupal, Sitecore, Umbraco, Kentico, … would be a great plus. As a member of our Think & Concept team, you will be working closely with our content strategist and other digital masterminds to produce high-quality concepts & content. This means brainstorming, drawing up content calendars, creating different kinds of online content pieces, and diving into a CMS and social tools are your thing when needed. You will be working on a great variety of clients, both local as international. So, a versatile writing style will come in very handy.

Girl working on laptop


- Generate new ideas together with content strategist to magnify customer engagement.

- Execute content marketing strategies and establish short-term goals together with the team.

- Developing an editorial calendar.

- Collaborating with the content strategist and other team members to produce high-quality content.

- Delivering engaging content on a regular basis.

- Coordinate creation of various types of digital content.

- Optimizing your content pieces or existing content while respecting SEO and Google Analytics.

- Proofread, edit, and improve content.

- Receiving customer feedback.

- Ensuring deadlines are met.


- 2 years of experience in producing content for web especially, as well as channel-specific knowledge (blog, Facebook, … etc.).

- You can determine customer needs and you can translate them into content ideas.

- Critical thinker and problem solver.

- Team player.

- Experience with various social media platforms.

- Having an editorial mindset.

- Hands on experience with SEO and web traffic metrics.

- Paying attention to detail.

- Exceptional writing skills – Dutch – English, and you know how to keep a consistent tone of voice in your writing.

- Proficiency in MS Office.

- Knowing your way around Photoshop, Canva, Creatopy or other design tool is a nice to have.

- Good knowledge of web publishing requirements.

- Knowledge of one of the following digital tools like Drupal, Sitecore, Umbraco, Kentico, … would be a plus.

- Good time-management skills.

- Strong interpersonal and communication skills.

- Not afraid of getting your hands dirty if it gets busy.

A client brief will be given as a final test.

Colleagues at team building event


- We are one of Belgium’s most successful digital agencies, part of the international Emakina Group, but with its own DNA.

- You will be one of the key figures in a young and dynamic team where there is plenty of scope for personal initiative.

- We give you the opportunity to develop your talent further. We provide an L&D budget and the necessary time to hone your skills and expertise.

- Your welfare is important to us. We ensure a healthy work-life balance and the necessary relaxation, at our company parties and legendary boardgame nights, for example.

- Work from our agile offices (Ghent & Antwerp) or from home (60%). Whatever you want!

- Last but not least… an attractive salary with lots of fringe benefits, such as a company car, meal vouchers, group and health insurance, bike lease, extra days leave, …

Ready to join our team?

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