Insights

Since we're always in the forefront of digital evolution, we value our role as trailblazers and love to show you the way. That's why we share the latest news and learnings we come across here. Come take a deep dive into our findings.

Generating value from customer data in a compliant way

SLIDE DECK | Discover the mindset and technologies that help you generate value from customer data while remaining compliant and maintaining a relationship of trust. During The new rules of customer data Thomas Danniau offered a better approach to customer data. Download his slide deck here.

Data protection law and marketing: how to make the marriage work

SLIDE DECK | Bart Van den Brande, managing partner at Sirius Legal Business Law Firm, uncovers the legal perspective of working with customer data as a marketer. He shows you how data protection laws offer businesses a way to build a relationship of trust with their audience.

DELA: 'How we enable customer data without breaking the trust of our customers'

SLIDE DECK | DELA actively leverages customer data in a reliable and compliant way, maintaining a relationship of trust with their customers. Discover how they achieve this through the right mindset and technologies.

Digital suite or composable technology stack: which one to choose?

While digital experience suites have their advantages, a new approach is challenging them in terms of flexibility and efficiency. Is it time to trade in the digital suite for a composable technology stack?

A day in the life of a digital marketing consultant

Tag along as our digital marketing consultant Annelies Hellem goes through her day. Discover what a digital marketing consultant at The Reference does and how they make an impact for our clients.

Sibelco launches innovative new website

Sibelco has launched a new website that focuses on their extensive product range and its numerous applications. Together with The Reference, the global specialist in material solutions has built a future-oriented platform that enables them to respond quickly to changing customer needs and other evolutions in the market.

The Reference is once again home to three Sitecore Most Valuable Professionals

Three Sitecore experts at The Reference have been named Most Valuable Professional (MVP) in the technology and ambassador categories by Sitecore®, the global leader in digital experience management software.

How to choose the right customer data platform

As marketers are trying to overcome a chaotic sea of data, originating from various sources within the organization, customer data platforms are here to remedy their data-related headaches.

Metaverse or meta-averse

As Facebook rebrands itself to Meta, and the metaverse is supposedly the next big evolution in digital, our innovation expert Thomas De Vos warns us for the potential dangers of a virtual alternate reality.

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Vlerick Business School leads by example through digital

Together with The Reference, Vlerick Business School is launching its brand-new website. Its main aim is to better direct students and professionals to the extensive range of programmes offered by the internationally renowned business school.

Two types of privacy-focused tracking that will not leave you in the dark

Privacy is increasingly becoming a crucial aspect of digital. It’s time for marketers to adapt and find ways to still get relevant data without intruding on the privacy of their users.

EPAM Acquires Emakina Group, including The Reference

Enhancing EPAM’s ability to deliver creative solutions, personalized experiences, and next generation digital products to global clients.

Are you ready to go composable?

Discover why a composable technology architecture might be the best fit for your business. Commercetools gives you a look at why composable commerce is gaining in popularity.

Shurgard is a 2021 Sitecore Experience Honorable Mention in the Best Digital Experience Transformation category

Shurgard and The Reference have received a Sitecore Experience Award (SEA) honorable mention in the Best Digital Experience Transformation category for its work on the Shurgard website.

The Reference and Collect&Go rebuild app to increase flexibility and convenience

When it comes to shopping, consumers continuously look for more convenience. That is why Collect&Go has been working with The Reference to launch a full rebuild of its mobile application.