Digital insights


Since we're always in the forefront of digital evolution, we value our role as trailblazers and love to show you the way. That's why we share the latest news and learnings we come across here. Come take a deep dive into our findings.

Reimagining Commerce

An exclusive glimpse into our digital commerce strategies

Get a peek behind the curtains of the digital commerce strategies we have developed over the years.

Collect&Go employees

The Reference and Collect&Go rebuild app to increase flexibility and convenience

When it comes to shopping, consumers continuously look for more convenience. That is why Collect&Go has been working with The Reference to launch a full rebuild of its mobile application.

Lady drinking from coffee

What is a headless CMS

If you're in the market for a content management system (CMS), chances are great you've heard the term headless or decoupled floating around. But what is it exactly? We'll explain you what it is and why it can bring enormous benefits to you and your business.

DPG Media HQ

Brand-new website underscores DPG Media’s international character

DPG Media launched a brand-new corporate website that centralizes its Belgian and Dutch brands and activities in a clear way.

Woman working from home

Watch Generating Value From Customer Data here

Watch the full webinar Generating Value From Customer Data here.

Stapelplein 70

From intern to Digital Marketing Consultant

Meet Thalisia, one of our Digital Marketing Consultants. A couple of years ago she started her career with us as an intern. Want to know how she experienced this period? Then be sure to read on.

Port of Antwerp Bruges

Port of Antwerp-Bruges underscores merger with a new website

With The Reference, Port of Antwerp-Bruges has built a composable website where everybody can find the information they are looking for quickly and accurately.

VM Zinc roof

Fedrus International launches new VMZINC website with The Reference

VMZINC has launched a brand-new website to efficiently offer relevant product information about its zinc products to building professionals.

Woman crossing street

Working with customer data in 2022: challenging, but not impossible

As the data landscape is changing and consumers regain control of their data, it is becoming increasingly difficult for organizations and digital marketers to manage customer data in a compliant way. However while challenging, it is not impossible. The key: transparency and trust.

Looking for something specific?

Are you looking for answers to a specific challenge? Or are you eager to find out what we know about a particular topic? Feel free to reach out, we love to have a chat.

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Thomas Danniau presenting

Generating value from customer data in a compliant way

SLIDE DECK | Discover the mindset and technologies that help you generate value from customer data while remaining compliant and maintaining a relationship of trust. During The new rules of customer data Thomas Danniau offered a better approach to customer data. Download his slide deck here.

Bart Van den brande presenting

Data protection law and marketing: how to make the marriage work

SLIDE DECK | Bart Van den Brande, managing partner at Sirius Legal Business Law Firm, uncovers the legal perspective of working with customer data as a marketer. He shows you how data protection laws offer businesses a way to build a relationship of trust with their audience.

DELA presenting

DELA: 'How we enable customer data without breaking the trust of our customers'

SLIDE DECK | DELA actively leverages customer data in a reliable and compliant way, maintaining a relationship of trust with their customers. Discover how they achieve this through the right mindset and technologies.

Runners jumping

Digital suite or composable technology stack: which one to choose?

While digital experience suites have their advantages, a new approach is challenging them in terms of flexibility and efficiency. Is it time to trade in the digital suite for a composable technology stack?

Annelies Hellem working at The Reference

A day in the life of a digital marketing consultant

Tag along as our digital marketing consultant Annelies Hellem goes through her day. Discover what a digital marketing consultant at The Reference does and how they make an impact for our clients.

Sibelco workers

Sibelco launches innovative new website

Sibelco has launched a new website that focuses on their extensive product range and its numerous applications. Together with The Reference, the global specialist in material solutions has built a future-oriented platform that enables them to respond quickly to changing customer needs and other evolutions in the market.