Insights

Since we're always in the forefront of digital evolution, we value our role as trailblazers and love to show you the way. That's why we share the latest news and learnings we come across here. Come take a deep dive into our findings.

Are you ready to go composable?

Discover why a composable technology architecture might be the best fit for your business. Commercetools gives you a look at why composable commerce is gaining in popularity.

Shurgard is a 2021 Sitecore Experience Honorable Mention in the Best Digital Experience Transformation category

Shurgard and The Reference have received a Sitecore Experience Award (SEA) honorable mention in the Best Digital Experience Transformation category for its work on the Shurgard website.

The Reference and Collect&Go rebuild app to increase flexibility and convenience

When it comes to shopping, consumers continuously look for more convenience. That is why Collect&Go has been working with The Reference to launch a full rebuild of its mobile application.

Reaching your audience in a privacy-focused world

As digital is shifting towards a more privacy-focused approach to advertising, marketers might wonder how they can still talk to their audience in a meaningful way.

An exclusive glimpse into our digital commerce strategies

Get a peek behind the curtains of the digital commerce strategies we have developed over the years.

Composable commerce: the competitive advantage that will accelerate your growth

Composable commerce offers a flexible alternative to multipurpose monolithic commerce suites. At Reimagining Commerce, we welcomed leading voices and experts to discuss this new philosophy that impacts both business and technology.

What is a headless CMS

If you're in the market for a content management system (CMS), chances are great you've heard the term headless or decoupled floating around. But what is it exactly? We'll explain you what it is and why it can bring enormous benefits to you and your business.

Digital suite or composable technology stack: which one to choose?

While digital experience suites have their advantages, a new approach is challenging them in terms of flexibility and efficiency. Is it time to trade in the digital suite for a composable technology stack?

Antwerp port community & The Reference innovate through digital sustainability trend report

The Antwerp port community proves its commitment to sustainability through innovation with a new digital interface for its sixth sustainability trend report.

Looking for something specific?


Are you looking for answers to a specific challenge? Or are you eager to find out what we know about a particular topic? Feel free to reach out, we love to have a chat.

Get in touch

Rebranding The Reference: how we shaped our new brand

The Reference has a new look. Is that all that has changed? Let’s ask Isabel Donvil, our managing director, and John De Wever, director of marketing and communications.

Magnetrol AMETEK and The Reference improve inspection process with smart glasses

Magnetrol AMETEK will optimize its inspection process with smart glasses. This allows them to let customers attend inspections remotely in real-time. Simultaneously, this technology will optimize the workflow of their inspectors.

How to find the right digital talent for your team

It can be a challenge to fill digital marketing vacancies. That's why it's essential to look beyond the capabilities you need for the job, and actually focus on finding the person that will be a nice fit for your team.

The Reference and commercetools boost Belgian partnership

The Reference steps up its collaboration with cloud-native API-first platform commercetools.

The added value of Google Analytics 4

Overall, GA4 gives its end-users a better understanding of the bigger picture, is built for the long haul and it will have all of Google’s newest features and tools.

Anja Cappelle hands over management to co-MD Isabel Donvil

Anja Cappelle starts a new mission for Emakina Group and hands over management of The Reference to her co-MD