Since we're always in the forefront of digital evolution, we value our role as trailblazers and love to show you the way. That's why we share the latest news and learnings we come across here. Come take a deep dive into our findings.

MACH Roundtable Ghent: The composable shift

Explore key insights from our recent roundtable in Ghent where we discussed the benefits and challenges of transitioning to a composable technology stack. Get an understanding of its potential for business agility, enhanced security, and cost implications. Is it the right fit for all companies? Dive into the full article to find out.

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Mastering the art of user experience in decoupled MACH environments

Explore the nuances of enhancing your UX in decoupled, composable architectures. This insight demonstrates how applying Optimistic UI and Eventual Consistency principles can elevate performance, data integrity, and overall user engagement in an increasingly digital world.

Day in the life of Herlinde, Key Account Manager

Curious about the life as a Key Account Manager at The Reference? Read a journal entry of Herlinde as she navigates client relationships, team collaboration, and administrative tasks - all while managing her work-life balance. This blog post takes you through the highs, the lows, and everything in between.

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Content Chaos: From Bachelor Pad to Content Oasis with Headless CMS

Is your CMS holding back your B2B growth? Learn how a headless CMS can transform your content strategy, break down silos, and enhance customer relationships. Discover how it streamlines content while creating new engagement and revenue streams.

Reinventing the digital agency model

Join our Managing Director, Maarten Bosmans, as he unveils the new frontier in digital agency models. Explore how we are embracing AI, fostering hybrid collaborations, and reshaping B2B commerce.

The technology trends that will shape 2024

Gain a competitive edge with our 2024 Technology Trends report, led by AI advancements. Dive into insightful analysis and expert perspectives that will inspire your next big move. Download now to stay ahead of the curve!

The 7 C's of B2B Commerce

Navigate the complex world of B2B Commerce with our whitepaper. Uncover the 7C's of commerce, understand the challenges, and discover strategies for success. Start your digital transformation journey today!

Unleashing AI to build a B2B e-commerce app from scratch

Discover how we leveraged Generative AI and MACH components to build a fully operational B2B e-commerce app from scratch! See how AI tools like ChatGPT, DALL·E, and Midjourney were used to craft an immersive and personalized user experience. Embrace the future of e-commerce today!

The future rewritten: understanding the impact of Generative AI

Join our AI captain Thomas as he explores the rapid evolution of Generative AI. It is at the cutting edge of innovation and promises to change the way we work and use technology. Discover the opportunities, challenges, and the balance needed between technological progress and human values.

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Are you looking for answers to a specific challenge? Or are you eager to find out what we know about a particular topic? Feel free to reach out, we love to have a chat.

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Expertise meets agility: Discover the power of hybrid collaborations

Step into the future with our Hybrid Collaborations service. Discover the power of agency and expert staffing synergy, creating a bridge between external expertise and your specific needs. Navigate digital challenges and unlock unparalleled growth. Let's explore, evolve, and excel together.

Barry Loekenbach

Barry Loekenbach joins The Reference

Excited to announce that Barry Loekenbach has joined us as Director Digital Engagement for the Netherlands. To highlight his arrival and to initiate our business expansion in the Netherlands, we've successfully organized an exclusive event in Rotterdam with keynotes by two of our trusted clients Atlas Copco and LensOnline.

École Hôtelière de Lausanne (EHL)

EHL kicks off a worldwide digital marketing trajectory with The Reference

École Hôtelière de Lausanne (EHL), the unrivaled global leader in hospitality management education, has joined forces with us to boost their global digital marketing initiatives. ​​​​ The combination of EHL's strong reputation and our digital expertise promises a powerful synergy that will elevate EHL's global presence.

Group picture of team Lallemand at The Reference

Lallemand partners with The Reference to boost digital evolution

The Reference part of EPAM is proud to announce its collaboration with Lallemand to boost their digital evolution, starting with the launch of an e-commerce platform for the Lallemand Baking business unit in North America.

Still of video case for LensOnline by The Reference

The Reference Wins IAB MIXX Award 2023

The Reference is proud to announce their win at the IAB MIXX Awards 2023 for the category 'Best Use of Data Technology', highlighting their innovative approach with LensOnline and Customer Data Platform Segment.

Picture of new management team at The Reference

The Reference welcomes new Management Team

On October 13, Maarten Bosmans took over the general management of The Reference from Isabel Donvil. Going forward, The Reference will have a management team of four.

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