Insights

Since we're always in the forefront of digital evolution, we value our role as trailblazers and love to show you the way. That's why we share the latest news and learnings we come across here. Come take a deep dive into our findings.

What is a headless CMS

If you're in the market for a content management system (CMS), chances are great you've heard the term headless or decoupled floating around. But what is it exactly? We'll explain you what it is and why it can bring enormous benefits to you and your business.

Digital suite or composable technology stack: which one to choose?

While digital experience suites have their advantages, a new approach is challenging them in terms of flexibility and efficiency. Is it time to trade in the digital suite for a composable technology stack?

Antwerp port community & The Reference innovate through digital sustainability trend report

The Antwerp port community proves its commitment to sustainability through innovation with a new digital interface for its sixth sustainability trend report.

Rebranding The Reference: how we shaped our new brand

The Reference has a new look. Is that all that has changed? Let’s ask Isabel Donvil, our managing director, and John De Wever, director of marketing and communications.

Magnetrol AMETEK and The Reference improve inspection process with smart glasses

Magnetrol AMETEK will optimize its inspection process with smart glasses. This allows them to let customers attend inspections remotely in real-time. Simultaneously, this technology will optimize the workflow of their inspectors.

How to find the right digital talent for your team

It can be a challenge to fill digital marketing vacancies. That's why it's essential to look beyond the capabilities you need for the job, and actually focus on finding the person that will be a nice fit for your team.

The Reference and commercetools boost Belgian partnership

The Reference steps up its collaboration with cloud-native API-first platform commercetools.

The added value of Google Analytics 4

Overall, GA4 gives its end-users a better understanding of the bigger picture, is built for the long haul and it will have all of Google’s newest features and tools.

Anja Cappelle hands over management to co-MD Isabel Donvil

Anja Cappelle starts a new mission for Emakina Group and hands over management of The Reference to her co-MD

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Are you looking for answers to a specific challenge? Or are you eager to find out what we know about a particular topic? Feel free to reach out, we love to have a chat.

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How to create a culture of innovation

The installation of an experimental culture is slow and difficult but is definitely worth the patience.

Why digital branding matters even more

We all know the principles of traditional branding. And at first, it might look like digital branding doesn’t differ a lot. But it does.

Vlerick Business School eager to fulfill digital ambitions

Vlerick has set out to expand its digital ambitions. A new website, which they will build together with The Reference, is another step in this direction.