Insights

Since we're always in the forefront of digital evolution, we value our role as trailblazers and love to show you the way. That's why we share the latest news and learnings we come across here. Come take a deep dive into our findings.

The future rewritten: understanding the impact of Generative AI

Our AI captain Thomas explains how Generative AI is changing our digital world fast, presenting lots of opportunities and hurdles. It is at the cutting edge of innovation and promises to change the way we work and use technology. However, the integration of GenAI can create complex scenarios where we must balance technological advances while keeping our human principles and values.

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Expertise meets agility: Discover the power of hybrid collaborations

Step into the future with our Hybrid Collaborations service. Discover the power of agency and expert staffing synergy, creating a bridge between external expertise and your specific needs. Navigate digital challenges and unlock unparalleled growth. Let's explore, evolve, and excel together.

Barry Loekenbach

Barry Loekenbach joins The Reference

Excited to announce that Barry Loekenbach has joined us as Director Digital Engagement for the Netherlands. To highlight his arrival and to initiate our business expansion in the Netherlands, we've successfully organized an exclusive event in Rotterdam with keynotes by two of our trusted clients Atlas Copco and LensOnline.

École Hôtelière de Lausanne (EHL)

EHL kicks off a worldwide digital marketing trajectory with The Reference

École Hôtelière de Lausanne (EHL), the unrivaled global leader in hospitality management education, has joined forces with us to boost their global digital marketing initiatives. ​​​​ The combination of EHL's strong reputation and our digital expertise promises a powerful synergy that will elevate EHL's global presence.

Group picture of team Lallemand at The Reference

Lallemand partners with The Reference to boost digital evolution

The Reference part of EPAM is proud to announce its collaboration with Lallemand to boost their digital evolution, starting with the launch of an e-commerce platform for the Lallemand Baking business unit in North America.

Still of video case for LensOnline by The Reference

The Reference Wins IAB MIXX Award 2023

The Reference is proud to announce their win at the IAB MIXX Awards 2023 for the category 'Best Use of Data Technology', highlighting their innovative approach with LensOnline and Customer Data Platform Segment.

Picture of new management team at The Reference

The Reference welcomes new Management Team

On October 13, Maarten Bosmans took over the general management of The Reference from Isabel Donvil. Going forward, The Reference will have a management team of four.

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astara Western Europe chooses The Reference for a new digital platform

The Reference has been chosen as a srategic partner for several brands of astara Western Europe to build a future-proof digital platform.

How we created a food lovers app in 3 days using Generative AI

Dive into the behind-the-scenes of how we created a food lovers app in just three days with the help of Generative AI. From an empty whiteboard to a full user experience with personalized content.

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What the * is MACH

It is no longer a secret that we are a loyal ambassador of composable and more specifically the MACH principle. However, whilst having discussed this topic several times, the question remains... What the * is MACH and how can it benefit my business?

A puzzle piece with logos from The Reference and Segment

The Reference and Segment boost Benelux partnership to meet growing CDP demand

Following the rising demand for CDPs, The Reference steps up its collaboration with leading CDP, Twilio Segment.

MACH architecture on the rise among Belgian B2B key players

Port of Antwerp-Bruges and Atlas Copco demonstrate the power of MACH in B2B at an exclusive event organized by The Reference together with commercetools.

Pieter Van Tendeloo, Strategy Director at The Reference behind his desk

Composable marketing, a look beyond tooling

To fully leverage the advantages of MACH, you might want to focus on what is built between the tools that fit in a composable architecture, rather than the tools themselves. Specifically in digital marketing where you need to be able to switch tooling swiftly. Read more to find out Pieter Van Tendeloo's point of view.

Illustration of three people pointing at statistics and figures

How to gain insights in a diversity of data sources

Does the data in your CRM system not match up with your Analytics solution? Do you get fewer conversions in your Google Analytics report compared to your Meta ads report? Read on to find out why these differences occur and how to gain the best insights from this diversity of data sources.

Picture of a colleague from The Reference and someone from commercetools sitting next to each other

The Reference achieves premier level in partnership with commercetools

Thanks to the proven track record of delivering B2B commerce solutions, The Reference has achieved the premier level in their partnership with commercetools, the highest tier.