Insights

Since we're always in the forefront of digital evolution, we value our role as trailblazers and love to show you the way. That's why we share the latest news and learnings we come across here. Come take a deep dive into our findings.

MACH architecture on the rise among Belgian B2B key players

Port of Antwerp-Bruges and Atlas Copco demonstrate the power of MACH in B2B at an exclusive event organized by The Reference together with commercetools.

Brachot - Uniting their multiple brands with a new commerce platform

Aspiring to be one of the first-in-class, Brachot chose to invest in a futureproof and scalable B2B e-commerce platform together with The Reference and composable commerce solution, commercetools.

Materialise - How we support their customer-centric approach

To stay futureproof, Materialise decided to switch to a Composable/MACH-based architecture. The entire project was executed in a co-development setup between The Reference and an internal team from Materialise.

Composable marketing, a look beyond tooling

To fully leverage the advantages of MACH, you might want to focus on what is built between the tools that fit in a composable architecture, rather than the tools themselves. Specifically in digital marketing where you need to be able to switch tooling swiftly. Read more to find out Pieter Van Tendeloo's point of view.

How to gain insights in a diversity of data sources

Does the data in your CRM system not match up with your Analytics solution? Do you get fewer conversions in your Google Analytics report compared to your Meta ads report? Read on to find out why these differences occur and how to gain the best insights from this diversity of data sources.

The Reference achieves premier level in partnership with commercetools

Thanks to the proven track record of delivering B2B commerce solutions, The Reference has achieved the premier level in their partnership with commercetools, the highest tier.

Isabel Donvil, Managing Director at The Reference standing on the balcony of the Ghent office

B2B Businesses planning to swap creativity for resilience? Think twice. Think MACH

Times are changing. User expecations are increasing. Meanwhile, organizations are looking for more flexibility and scalability. As a B2B company, it could be interesting to review your digital strategy. Read more to find out Isabel Donvil's point of view.

The top 5 highlights of Revolutionizing B2B productivity with generative AI

Maximize your B2B productivity with generative AI. During our recent webinar, Thomas De Vos shed the light on the latest improvements in generative AI and how they are transforming B2B productivity. Read on to discover the top 5 highlights of this webinar.

Employees at work putting post-its on a window

6 content marketing challenges and how to overcome them

Content marketing works, if you do it right. Based on our experience with clients, these are the 6 challenges that businesses face the most, and how you can avoid them.

Looking for something specific?

Are you looking for answers to a specific challenge? Or are you eager to find out what we know about a particular topic? Feel free to reach out, we love to have a chat.

Get in touch

Employee staring in the mirror with the words 'you look gorgeous today' on

A sneak peek of Naomi's week working for Delta Light

Follow Naomi, one of our Digital Marketing Consultants, as she guides you through what a week working for Delta Light looks like.

The solution to resolve Looker Studio's connection to GA4

Due to a recent Google update, users of Looker Studio (formerly known as Data Studio) are receiving various error messages when trying to connect with GA4. While there is no easy fix, we suggest considering a (marketing) data warehouse, a more long-term solution.

Sitecore Symposium 2022 - Meet every moment

The yearly Sitecore Symposium event brings together thousands of domain experts, product owners and existing or new customers to one of the biggest product update events in the Digital Experience Management realm.

Google Analytics 4: Why you need to switch now

No way you can avoid it: the sunset of Universal Analytics (UA) is approaching and before you know it, Google Analytics 4 (GA4) will be high in the sky. Yet, the lion's share of companies is not prepared for this big change. Are you?