Does the data in your CRM system not match up with your Analytics solution? Do you get fewer conversions in your Google Analytics report compared to your Meta ads report? Read on to find out why these differences occur and how to gain the best insights from this diversity of data sources.
Thanks to the proven track record of delivering B2B commerce solutions, The Reference has achieved the premier level in their partnership with commercetools, the highest tier.
Maximize your B2B productivity with generative AI. During our recent webinar, Thomas De Vos shed the light on the latest improvements in generative AI and how they are transforming B2B productivity. Read on to discover the top 5 highlights of this webinar.
Times are changing. User expecations are increasing. Meanwhile, organizations are looking for more flexibility and scalability. As a B2B company, it could be interesting to review your digital strategy. Read more to find out Isabel Donvil's point of view.
Content marketing works, if you do it right. Based on our experience with clients, these are the 6 challenges that businesses face the most, and how you can avoid them.
Follow Naomi, one of our Digital Marketing Consultants, as she guides you through what a week working for Delta Light looks like.
Due to a recent Google update, users of Looker Studio (formerly known as Data Studio) are receiving various error messages when trying to connect with GA4. While there is no easy fix, we suggest considering a (marketing) data warehouse, a more long-term solution.
The yearly Sitecore Symposium event brings together thousands of domain experts, product owners and existing or new customers to one of the biggest product update events in the Digital Experience Management realm.
No way you can avoid it: the sunset of Universal Analytics (UA) is approaching and before you know it, Google Analytics 4 (GA4) will be high in the sky. Yet, the lion's share of companies is not prepared for this big change. Are you?
Are you looking for answers to a specific challenge? Or are you eager to find out what we know about a particular topic? Feel free to reach out, we love to have a chat.
DPG Media launched a brand-new corporate website that centralizes its Belgian and Dutch brands and activities in a clear way.
Watch the full webinar Generating Value From Customer Data here.
Meet Thalisia, one of our Digital Marketing Consultants. A couple of years ago she started her career with us as an intern. Want to know how she experienced this period? Then be sure to read on.
With The Reference, Port of Antwerp-Bruges has built a composable website where everybody can find the information they are looking for quickly and accurately.
VMZINC has launched a brand-new website to efficiently offer relevant product information about its zinc products to building professionals.
As the data landscape is changing and consumers regain control of their data, it is becoming increasingly difficult for organizations and digital marketers to manage customer data in a compliant way. However while challenging, it is not impossible. The key: transparency and trust.
