Digital insights

Insights

Since we're always in the forefront of digital evolution, we value our role as trailblazers and love to show you the way. That's why we share the latest news and learnings we come across here. Come take a deep dive into our findings.

B2B Businesses planning to swap creativity for resilience? Think twice. Think MACH

Times are changing. User expecations are increasing. Meanwhile, organizations are looking for more flexibility and scalability. As a B2B company, it could be interesting to review your digital strategy. Read more to find out Isabel Donvil's point of view.

Employees at work

6 content marketing challenges and how to overcome them

Content marketing works, if you do it right. Based on our experience with clients, these are the 6 challenges that businesses face the most, and how you can avoid them.

A sneak peek of Naomi's week working for Delta Light

Follow Naomi, one of our Digital Marketing Consultants, as she guides you through what a week working for Delta Light looks like.

The solution to resolve Looker Studio's connection to GA4

Due to a recent Google update, users of Looker Studio (formerly known as Data Studio) are receiving various error messages when trying to connect with GA4. While there is no easy fix, we suggest considering a (marketing) data warehouse, a more long-term solution.

Sitecore Symposium 2022 - Meet every moment

The yearly Sitecore Symposium event brings together thousands of domain experts, product owners and existing or new customers to one of the biggest product update events in the Digital Experience Management realm. 

Google Analytics 4: Why you need to switch now

No way you can avoid it: the sunset of Universal Analytics (UA) is approaching and before you know it, Google Analytics 4 (GA4) will be high in the sky. Yet, the lion's share of companies is not prepared for this big change. Are you?

DPG Media HQ

Brand-new website underscores DPG Media’s international character

DPG Media launched a brand-new corporate website that centralizes its Belgian and Dutch brands and activities in a clear way.

Woman working from home

Watch Generating Value From Customer Data here

Watch the full webinar Generating Value From Customer Data here.

Stapelplein 70

From intern to Digital Marketing Consultant

Meet Thalisia, one of our Digital Marketing Consultants. A couple of years ago she started her career with us as an intern. Want to know how she experienced this period? Then be sure to read on.

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Are you looking for answers to a specific challenge? Or are you eager to find out what we know about a particular topic? Feel free to reach out, we love to have a chat.

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Port of Antwerp Bruges

Port of Antwerp-Bruges underscores merger with a new website

With The Reference, Port of Antwerp-Bruges has built a composable website where everybody can find the information they are looking for quickly and accurately.

VM Zinc roof

Fedrus International launches new VMZINC website with The Reference

VMZINC has launched a brand-new website to efficiently offer relevant product information about its zinc products to building professionals.

Woman crossing street

Working with customer data: challenging, but not impossible

As the data landscape is changing and consumers regain control of their data, it is becoming increasingly difficult for organizations and digital marketers to manage customer data in a compliant way. However while challenging, it is not impossible. The key: transparency and trust.

Thomas Danniau presenting

Generating value from customer data in a compliant way

SLIDE DECK | Discover the mindset and technologies that help you generate value from customer data while remaining compliant and maintaining a relationship of trust. During The new rules of customer data Thomas Danniau offered a better approach to customer data. Download his slide deck here.

Bart Van den brande presenting

Data protection law and marketing: how to make the marriage work

SLIDE DECK | Bart Van den Brande, managing partner at Sirius Legal Business Law Firm, uncovers the legal perspective of working with customer data as a marketer. He shows you how data protection laws offer businesses a way to build a relationship of trust with their audience.

DELA presenting

DELA: 'How we enable customer data without breaking the trust of our customers'

SLIDE DECK | DELA actively leverages customer data in a reliable and compliant way, maintaining a relationship of trust with their customers. Discover how they achieve this through the right mindset and technologies.