
MACH architecture on the rise among Belgian B2B key players
Port of Antwerp-Bruges and Atlas Copco demonstrate the power of MACH in B2B at an exclusive event organized by The Reference together with commercetools.
Since we're always in the forefront of digital evolution, we value our role as trailblazers and love to show you the way. That's why we share the latest news and learnings we come across here. Come take a deep dive into our findings.
Port of Antwerp-Bruges and Atlas Copco demonstrate the power of MACH in B2B at an exclusive event organized by The Reference together with commercetools.
Aspiring to be one of the first-in-class, Brachot chose to invest in a futureproof and scalable B2B e-commerce platform together with The Reference and composable commerce solution, commercetools.
To stay futureproof, Materialise decided to switch to a Composable/MACH-based architecture. The entire project was executed in a co-development setup between The Reference and an internal team from Materialise.
To fully leverage the advantages of MACH, you might want to focus on what is built between the tools that fit in a composable architecture, rather than the tools themselves. Specifically in digital marketing where you need to be able to switch tooling swiftly. Read more to find out Pieter Van Tendeloo's point of view.
Does the data in your CRM system not match up with your Analytics solution? Do you get fewer conversions in your Google Analytics report compared to your Meta ads report? Read on to find out why these differences occur and how to gain the best insights from this diversity of data sources.
Thanks to the proven track record of delivering B2B commerce solutions, The Reference has achieved the premier level in their partnership with commercetools, the highest tier.
Times are changing. User expecations are increasing. Meanwhile, organizations are looking for more flexibility and scalability. As a B2B company, it could be interesting to review your digital strategy. Read more to find out Isabel Donvil's point of view.
Maximize your B2B productivity with generative AI. During our recent webinar, Thomas De Vos shed the light on the latest improvements in generative AI and how they are transforming B2B productivity. Read on to discover the top 5 highlights of this webinar.
Content marketing works, if you do it right. Based on our experience with clients, these are the 6 challenges that businesses face the most, and how you can avoid them.
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Follow Naomi, one of our Digital Marketing Consultants, as she guides you through what a week working for Delta Light looks like.
Due to a recent Google update, users of Looker Studio (formerly known as Data Studio) are receiving various error messages when trying to connect with GA4. While there is no easy fix, we suggest considering a (marketing) data warehouse, a more long-term solution.
The yearly Sitecore Symposium event brings together thousands of domain experts, product owners and existing or new customers to one of the biggest product update events in the Digital Experience Management realm.
No way you can avoid it: the sunset of Universal Analytics (UA) is approaching and before you know it, Google Analytics 4 (GA4) will be high in the sky. Yet, the lion's share of companies is not prepared for this big change. Are you?
DPG Media launched a brand-new corporate website that centralizes its Belgian and Dutch brands and activities in a clear way.
Watch the full webinar Generating Value From Customer Data here.