Astara Western Europe chooses The Reference for a new digital platform
The Reference has been chosen as a srategic partner for several brands of Astara Western Europe to build a future-proof digital platform.
Insights
Since we're always in the forefront of digital evolution, we value our role as trailblazers and love to show you the way. That's why we share the latest news and learnings we come across here. Come take a deep dive into our findings.
MACH architecture on the rise among Belgian B2B key players
Port of Antwerp-Bruges and Atlas Copco demonstrate the power of MACH in B2B at an exclusive event organized by The Reference together with commercetools.
How we created a food lovers app in 3 days using Generative AI
Dive into the behind-the-scenes of how we created a food lovers app in just three days with the help of Generative AI. From an empty whiteboard to a full user experience with personalized content.
What the * is MACH
It is no longer a secret that we are a loyal ambassador of composable and more specifically the MACH principle. However, whilst having discussed this topic several times, the question remains... What the * is MACH and how can it benefit my business?
The Reference and Segment boost Benelux partnership to meet growing CDP demand
Following the rising demand for CDPs, The Reference steps up its collaboration with leading CDP, Twilio Segment.
Brachot - Uniting their multiple brands with a new commerce platform
Aspiring to be one of the first-in-class, Brachot chose to invest in a futureproof and scalable B2B e-commerce platform together with The Reference and composable commerce solution, commercetools.
Materialise - How we support their customer-centric approach
To stay futureproof, Materialise decided to switch to a Composable/MACH-based architecture. The entire project was executed in a co-development setup between The Reference and an internal team from Materialise.
Composable marketing, a look beyond tooling
To fully leverage the advantages of MACH, you might want to focus on what is built between the tools that fit in a composable architecture, rather than the tools themselves. Specifically in digital marketing where you need to be able to switch tooling swiftly. Read more to find out Pieter Van Tendeloo's point of view.
How to gain insights in a diversity of data sources
Does the data in your CRM system not match up with your Analytics solution? Do you get fewer conversions in your Google Analytics report compared to your Meta ads report? Read on to find out why these differences occur and how to gain the best insights from this diversity of data sources.
Looking for something specific?
Are you looking for answers to a specific challenge? Or are you eager to find out what we know about a particular topic? Feel free to reach out, we love to have a chat.
The Reference achieves premier level in partnership with commercetools
Thanks to the proven track record of delivering B2B commerce solutions, The Reference has achieved the premier level in their partnership with commercetools, the highest tier.
B2B Businesses planning to swap creativity for resilience? Think twice. Think MACH
Times are changing. User expecations are increasing. Meanwhile, organizations are looking for more flexibility and scalability. As a B2B company, it could be interesting to review your digital strategy. Read more to find out Isabel Donvil's point of view.
The top 5 highlights of Revolutionizing B2B productivity with generative AI
Maximize your B2B productivity with generative AI. During our recent webinar, Thomas De Vos shed the light on the latest improvements in generative AI and how they are transforming B2B productivity. Read on to discover the top 5 highlights of this webinar.
6 content marketing challenges and how to overcome them
Content marketing works, if you do it right. Based on our experience with clients, these are the 6 challenges that businesses face the most, and how you can avoid them.
A sneak peek of Naomi's week working for Delta Light
Follow Naomi, one of our Digital Marketing Consultants, as she guides you through what a week working for Delta Light looks like.
The solution to resolve Looker Studio's connection to GA4
Due to a recent Google update, users of Looker Studio (formerly known as Data Studio) are receiving various error messages when trying to connect with GA4. While there is no easy fix, we suggest considering a (marketing) data warehouse, a more long-term solution.