Data strategist

The Reference is a committed digital agency of 160 creative thinkers, driven by knowledge and craftsmanship. Our clients refer to us as a bunch of lovely and intelligent people. We share a collaborative culture in which we leverage our expertise and unleash our creativity in every aspect of our work. This allows us to open up digital opportunities in numerous verticals and businesses. That's why A-brands and other market leaders have been considering us trusted advisors for many years.
Working at whiteboard


- You have several years of experience in a digital marketing or Business Intelligence position with a proven track record of successful projects.

- You have a strategic mindset and you're able to translate business objectives into tailor made data strategies.

- You have experience with digital analytics, data measurement and data visualization.

- You have experience with one or more data solutions such as: ETL-solutions, data warehouse, Customer Data Platform, data visualization or any other data solution.

- You have a strong interest in new (marketing) technologies and digital innovation.

- You have good communication skills and you are not afraid to present digital strategies and roadmaps in an understandable way to the board level.

- You are fluent in Dutch and English.

Ad hoc meeting


- You work with A-level brands and companies both in a B2B and B2C context, divided over multiple verticals.

- You translate the client’s business goals into a data strategy and will present your pragmatic approach and recommendations to different stakeholders.

- You will take the lead in workshops where you determine new use cases and priorities in collaboration with the client and your colleagues.

- You work closely together with the other teams at The Reference (data consultants, solution architects, sales, developers, …) but often also with our colleagues in Brussels, Antwerp, Amsterdam, Rotterdam or Geneva in order to achieve a 360° integrated approach.


We are one of Belgium’s most successful digital agencies, part of the international Emakina Group, but with its own DNA.

You will be one of the key figures in a young and dynamic team where there is plenty of scope for personal initiative.

We give you the opportunity to develop your talent further. We provide an L&D budget and the necessary time to hone your skills and expertise.

Your welfare is important to us. We ensure a healthy work-life balance and the necessary relaxation, at our company parties and legendary boardgame nights, for example.

Work from our agile offices (Ghent & Antwerp) or from home (60%). Whatever you want!

Last but not least… an attractive salary with lots of fringe benefits, such as a company car, meal vouchers, group and health insurance, bike lease, extra days leave, …



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