Marketing manager

Within The Reference, the marketing team has an important role as a link between management, sales, the various internal divisions and our external partners. The team consists of a marketing manager and a marketing coordinator. In addition, you can count on the valuable support of more than 100 other digital marketing specialists.

Your objectives

As a marketing manager, you are responsible for the marketing strategy of The Reference.

These are your main objectives:

  • You generate valuable leads for all the different services of The Reference. A successful marketing campaign is an important part of the sales funnel.
  • You position the company as a strong international brand for all digital communication needs of large international organizations.

Furthermore, successful marketing is measurable and provides reports to build on. Therefore, you know how to capture the useful data from online interaction and visitors at events to advertisements, attribution and conversions. Using the right tools, this fuels your marketing planning.

Concretely, your tasks will consist of the following elements:

  • You draw up a marketing budget and ensure proper follow-up.
  • You take the lead of all marketing related activities and projects.
  • You take care of all communication to and with the press, in dialogue with the Managing Director.
  • It is important to take the international dimension into account in all your activities.
  • You make sure that The Reference is promoted through creative and attractive campaigns across all channels (online, offline, events, ...).
  • You will ensure good management of your own team and external partners.


  • You have at least 5 years of experience in B2B marketing, ideally within an agency.
  • You are familiar with the extensive landscape of digital tools and you have the knowledge to use them and to get the right results.
  • You have experience with people management and have a people-oriented style.
  • You are naturally well organized, have a structured way of working and you are result oriented.
  • You are stress resistant and you enjoy variety.
  • You have an eye for detail and you are very accurate.
  • You have a commercial feeling.
  • You are strongly focused on cooperation and you communicate well within and outside the organization.
  • You have an excellent knowledge of Dutch and English, both written and oral.


We are one of Belgium’s most successful digital agencies, part of the international Emakina Group, but with its own DNA.

You will be one of the key figures in a young and dynamic team where there is plenty of scope for personal initiative.

We give you the opportunity to develop your talent further. We provide a L&D budget and the necessary time to hone your skills and expertise.

Your welfare is important to us. We ensure a healthy work-life balance and the necessary relaxation, at our company parties and legendary boardgame nights, for example.

Work from our agile offices (Ghent & Antwerp) or from home (60%). Whatever you want!

Last but not least… an attractive salary with lots of fringe benefits, such as a company car, meal vouchers, group and health insurance, bike lease, extra days leave, …

Join our team