December 5 2019

Luminus and The Reference win Sitecore® Experience Award

A 130% rise in leads for was reached via a radical shift in user experience design, supported & leveraged by the Sitecore platform.

Every year, Sitecore, the global leader in customer experience management, honors companies and their partners that demonstrate how their Sitecore solution is delivering an outstanding experience for customers and their organization. 




First digital energy partner

Luminus is the 2nd largest energy producer and supplier in Belgium. In recent years, Luminus has evolved from a commodity supplier of gas and electricity towards a full-fletched energy partner offering maintenance, solar panel installations as well as a complete range of innovative energy-efficiency solutions for both retail and b-to-be customers. 

Luminus sells electricity, natural and energy services to approximately 2 million private and business customers. As digitization has become extremely important, Luminus has called on The Reference to shift the design and user experience of the website completely and simplify the website drastically in order to be able to offer a flawless and very user-friendly online experience. The main goal was to make relevant content available right from the start, thus facilitating a premium user experience. For the rebuild of the Luminus website, Sitecore 8.2 was used and entailed an integration with Salesforce. 

Clear experience for a complex website

The overall mission of The Reference was to balance business goals and customer needs. Luminus is active in a highly competitive market and end customers expect a smooth transition when switching from electricity or gas provider or when paying bills. Hence a clear experience for a complex website is crucial. Creating a simplified website was key, while constantly optimizing conversion rate and increasing organic traffic.   

Simplicity and design 

These goals were reached by using a customer centric approach. Simplicity and clarity were chosen as key UX and design principles. 

Exceptional business impact 

Luminus and its digital agency The Reference were awarded the Sitecore Experience Award South-EMEA in the category ‘Business impact and ROI’ for obtaining following staggering results: 

130% increase in leads via user experience design
Mobile traffic: 68% increase in sessions, 260% increase in price simulations, 181% new customers
Improved SEO: 29% increase in organic traffic, and 41% more new customers via organic traffic compared to the previous period
Upsell of maintenance contracts to existing clients increased by 15%
Tools used
It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.