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MACH to speed

Get ready for a thrilling cycling event hosted by The Reference, commercetools, and Google on June 13th at Cafe Coureur! Explore the beauty and allure of Haspengouw as some of our valued customers guide you through their journey towards MACH. Engage in friendly competition, and build connections. Secure your spot now! 





June 13


Cafe Coureur, Borgloon


11:30 CEST

An Unforgettable Cycling Adventure and Networking Event!

Join us for a captivating cycling event brought to you by The Reference, Google, and commercetools! We will gather at Cafe Coureur in Borgloon, located in the heart of Haspengouw, Belgium's stunning fruit region. 

This idyllic location will be our starting point, setting the stage for our exploration of the diverse landscapes: from the rugged slopes of the Ardennes in cities like Liège and Huy to the west, through the undulating hills of the fruit region, such as Sint-Truiden.

Cafe Coureur is a cyclist's dream, boasting a panoramic terrace offering breathtaking views of the surrounding countryside. 

After stretching our legs on the track, we will have the opportunity to freshen up in replicas of the iconic Roubaix showers. Then, we will wrap up the event with a must-have 'après cycle' - featuring a delectable BBQ to replenish those spent calories. 

Come and discover the beauty and charm of Haspengouw while engaging in friendly competition and building connections. This is a cycling event you don't want to miss! Secure your spot now!

Register now


11:30 - Welcome

A warm welcome by our team. 

12:00 - MACH to SPEED lunch session

Get ready to hear from our customers as they share their composable journey. Join us for casual discussions on personalization and utilizing data to turbocharge your commerce. 

Join us for this cycling event!

13:30 - Cycle ride

We have two social rides ready for you that will cover 50 km or 70 km of stunning Belgian roads.

17:00 - Drinks, BBQ, and networking

Following the cycle ride, we'll all regroup at Cafe Coureur for some well-deserved drinks, food and networking.

The Reference


Thursday, June 13 - Cafe Coureur, Borgloon


11:30 CEST



Cafe Coureur

Oorsprongstraat 5

3840 Borgloon


Facilities at location

  • Ample parking next to the venue
  • Two charging station for electric vehicles
  • Showers


Secure your spot

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