Reaching your audience in a privacy-focused world
29 September, 2021 | Malika Meddour, Ivo Blomme
What to expect
![Malika Meddour presenting](/media/r5zk1nos/malika-pres-reimaginingcommerce.jpg?anchor=center&mode=crop&rnd=133068501444030000)
A world without cookies
In this talk, Malika Meddour looks at how digital advertising is evolving to embrace a cookieless future. She focuses on the upsides of this evolution, as well as the trade-offs for marketers. Ultimately, she gives her two cents about how digital advertisers can embrace privacy and work within the limits of cookieless tracking.
![Reimagining Commerce](/media/t2fdwy3b/thereference-photostyn-be-00139-1.jpg?anchor=center&mode=crop&rnd=133068514084370000)
Focus on what really matters
Our creative director Ivo likes to repeat his favorite mantra: "creativity matters". He pleads to focus on what really matters in this talk, and to embrace creativity as a key factor to stand out. It's the one thing that can overcome the decreased potential to personalize ads. However, Ivo doesn't overlook the importance of advertising where your audience resides.