Reaching your audience in a privacy-focused world
29 September, 2021 | Malika Meddour, Ivo Blomme
What to expect
A world without cookies
In this talk, Malika Meddour looks at how digital advertising is evolving to embrace a cookieless future. She focuses on the upsides of this evolution, as well as the trade-offs for marketers. Ultimately, she gives her two cents about how digital advertisers can embrace privacy and work within the limits of cookieless tracking.
Focus on what really matters
Our creative director Ivo likes to repeat his favorite mantra: "creativity matters". He pleads to focus on what really matters in this talk, and to embrace creativity as a key factor to stand out. It's the one thing that can overcome the decreased potential to personalize ads. However, Ivo doesn't overlook the importance of advertising where your audience resides.