Shurgard is a 2021 Sitecore Experience Honorable Mention in the Best Digital Experience Transformation category

October 07, 2021 | John De Wever
Shurgard honorable mention

Shurgard and The Reference have received a Sitecore Experience Award (SEA) honorable mention in the Best Digital Experience Transformation category for its work on the Shurgard website. The entry was selected from more than 140 submissions.

The Sitecore Experience Awards 2021 recognize brands that have built truly customer-centric digital experiences with Sitecore® technology. The SEAs are awarded to Sitecore customers and their partners whose entries clearly demonstrate their Sitecore solution in delivering ground-breaking customer experiences and great overall value to their business. The SEAs highlight best-in-class brands from four specialized categories.

"Working for and with Shurgard and Sitecore since many years, 2020 brought the momentum to go full digital with Shurgard and launch the "e-RENTAL" self-storage solution,” said Philip Achten, Sitecore partner manager at The Reference. “First a pilot in The Netherlands, followed by a roll-out for all European markets. We're very proud to have realized this e-RENTAL customer journey on the Sitecore platform together with Shurgard, and see it has attracted great client adoption, reaching the 10,000th e-RENTAL customer in June 2021. Shurgard has been growing extensively the past years (recently opening its 250th store, in Paris), and this e-RENTAL process gives that growth an extra, digital boost. Our customer team thanks Shurgard for its trust and the great, challenging vibes in the collaboration and looks forward to continuing this exciting journey."

“The innovations shaped by technology are not only impacting the digital realm – they are enhancing physical commerce as well,” said Lee Miles, Chief Customer Success Officer, Sitecore . “This groundbreaking hybrid is creating a ‘phygital’ revolution unlike any other, enabling consumers to choose exactly where and when they want to shop. Brands need to keep up by providing an immersive experience with content that is as engaging as it is relevant. This year’s Sitecore Experience Awards honor the brands that have flexed their creative muscles, producing rich customer experiences that resonate from start to finish.”

Through the rigorous selection process, each entry was judged by a panel consisting of Sitecore leadership from that entry’s region. There are three regions that evaluated and approved all regional selections based on specific selection and scoring criteria.

About Shurgard

Shurgard is the largest provider of self storage in Europe. The company currently owns and/or operates 252 self-storage centers and approximately 1.3 million net rentable square meters in seven countries: France, the Netherlands, Sweden, the United Kingdom, Germany, Belgium and Denmark. Shurgard’s European network currently serves 175,000 customers and employs approximately 750 people. Shurgard is listed on Euronext Brussels under the symbol “SHUR”.

About Sitecore

Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Kimberly-Clark, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at

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