Bekaert steel globe


Bekaert is a global leader in steel wire transformations and coating technologies. You can find their products in a variety of sectors, from construction to automotive and agriculture.

Create a uniform online presence to reach the right audience in a complex B2B landscape

After centralizing their marketing and communication, Bekaert wanted a more clear and coherent branding and an unified online presence. This emphasis on digital allowed them to shift focus towards online B2B lead generation and ecommerce.

Bekaert worker

A long-term relationship

An extensive discovery track - filled with various strategy workshops - allowed us to create a framework for the updated Bekaert branding. We captured their renewed brand in an easy-to-use style guide, allowing us to build coherent digital interfaces like a corporate website and various sub-domains in Sitecore.

We managed to reach their complex B2B audience through thorough SEO and set up lead generation initiatives backed by personalization features on the Bekaert website. Eventually, this would result in a B2B ecommerce solution tailored to Bekaerts various audiences.

Bekaert website screenhot

Extensive catalogue

Due to confidentiality, we can’t share specific insights into how our work with Bekaert has impacted their business. We can say, though, that we have an extensive catalog of projects to look back on. One of the outcomes of this beautiful relationship is a Sitecore Experience Award for personalization.

Award Sitecore Experience Award for personalization
Bekaert employee