Create a uniform online presence to reach the right audience in a complex B2B landscape
A long-term relationship
An extensive discovery track - filled with various strategy workshops - allowed us to create a framework for the updated Bekaert branding. We captured their renewed brand in an easy-to-use style guide, allowing us to build coherent digital interfaces like a corporate website and various sub-domains in Sitecore.
We managed to reach their complex B2B audience through thorough SEO and set up lead generation initiatives backed by personalization features on the Bekaert website. Eventually, this would result in a B2B ecommerce solution tailored to Bekaerts various audiences.
Due to confidentiality, we can’t share specific insights into how our work with Bekaert has impacted their business. We can say, though, that we have an extensive catalog of projects to look back on. One of the outcomes of this beautiful relationship is a Sitecore Experience Award for personalization.
The services that made this happen
Brand & concept
We updated the Bekaert brand and made it digital-ready. A clear style guide allows every Bekaert partner to build on-brand solutions.
UX & service design
We created an ecosystem of digital interfaces that welcome the various stakeholders and audiences in the complex B2B landscape in which Bekaert is active.
We created a Sitecore environment, allowing Bekaert to activate multiple digital interfaces in multi-country and multi-lingual settings.
Over the years, we have built multiple digital interfaces for Bekaert, ranging from the corporate website to product websites and a digital financial results environment.
We have created various assets for Bekaert, as well as video content for a digital financial results environment.