Fast, Flexible Event Communication with AI

When Plantyn approached us with the challenge of promoting Plantyn Academy Live, the ask was clear:
move fast, stay on brand, and avoid delays.

Within their existing ecosystem, all content passed through Infinitas Learning—the overarching group. That governance ensured consistency, but not agility. For something as time-sensitive as an event, that just didn’t cut it.

Who is Plantyn?

Plantyn is a leading educational publisher based in Belgium, known for developing high-quality learning materials and digital tools for primary and secondary education. As part of the Infinitas Learning Group, Plantyn supports teachers, students, and schools with innovative solutions that make learning more effective, engaging, and future-ready.

What is Plantyn Academy Live?
Plantyn Academy Live is an annual inspiration day for teachers, school leaders, and educational professionals. Through workshops, keynote sessions, and live demos, the event showcases the latest didactic trends, practical classroom tools, and innovations from Plantyn. It’s a moment to connect, learn, and recharge — all in one day.

About the client

When Plantyn is in Need of an Event Website...

For initiatives like Plantyn Academy Live, timing and clarity are everything. They need a dedicated online space that informs, inspires, and invites — without delays or technical hurdles. That’s where we came in.

Think fast, AI agents to the rescue

We proposed an independent path: a decoupled, lightweight solution—a mini-website built on Contentful, using the same CMS backbone as the corporate site.

Visually, however, Eduspark had to stand on its own. The design was completely different—created to feel fresh, event-driven, and distinct from Plantyn’s main brand presence.

While the underlying architecture could be reused, the experience had to look and feel like something new. A familiar engine, yes—but with a custom paint job built for speed and impact.

This allowed us to develop a dedicated frontend, completely outside the main platform, while still respecting brand guidelines and structure. The result? Eduspark — a focused, high-impact event site, designed specifically around the needs of Plantyn Academy Live.

Behind the scenes, Contentful gives the Plantyn team full editorial control. No bottlenecks, no waiting. Just a clean interface and the ability to publish updates in minutes.

And because the site was built with a modular structure, it’s not a one-off. This same setup can now be used to launch future campaigns just as quickly.

We helped Plantyn communicate faster, without losing control. A small shift with big impact.

Jeroen Meeus - Senior Solution Architect, Commerce

The impact was immediate

With Eduspark, the Plantyn team could manage and update event content themselves — quickly, confidently, and with full editorial autonomy.

The site went live in just a few weeks, proving that speed doesn’t have to come at the cost of quality or governance. And because the framework was built to be modular and scalable, it’s ready to support the next campaign — and the one after that.

Perhaps most exciting: this new setup lays the groundwork for AI-assisted content workflows. Whether it’s automated page generation, smarter content recommendations, or faster asset production — the foundation is now in place.

What started as a single event website became something more:
a future-ready content engine, built for agility.

Added Value

Let’s be honest—technically, this wasn’t rocket science. But that’s exactly the point.

We delivered a fully functional, branded event website at just a fraction of the usual cost—roughly one-fifth of a typical budget. The difference wasn’t in the result, but in how efficiently we got there.

The secret? Smart reuse and smart tech.

We started with a prebuilt Contentful template already used on Plantyn’s corporate website. Add to that our modular “kickstart” setup and AI support, and things moved fast. The only input? A logo. From there, AI took the lead on the visual direction—no designer needed to define the look and feel.

About 90% of the work happened through automation and reusable components. We just stepped in for the final 10%.

In short: we made it budget-friendly, fast to launch, and visually aligned with Plantyn—all without reinventing the wheel.

When to AI and when not to AI

In tightly governed content ecosystems, speed and autonomy often clash with structure. But with the right architecture and tools, you don’t have to choose. Eduspark shows how local teams can move fast—without falling out of step with corporate standards.

We call that smart autonomy in action.

AI played a key role here. It took care of the visual groundwork, generating a clean, on-brand design based on nothing more than a logo. That’s a small step for AI—and a big win for Plantyn.

But let’s be clear: this only works because the foundations were already strong.

For campaign or event sites, a light and modular setup powered by AI can be a smart shortcut. But if you're building your full corporate site? You’ll still need a high-quality design system and an experienced frontender to bring that visual layer to life.

Don’t expect a Rolls Royce when you’re riding a kick scooter.
Smart shortcuts are great—but only when you know where not to cut corners.

Take a look

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