Owens Corning FOAMGLAS®

Owens Corning FOAMGLAS® produces thermal insulation containing more than 60% recycled glass from sources like car windows. Their solutions are mainly used in construction and industrial context.

Owens Corning FOAMGLAS® aimed to increase brand awareness among new, younger generations of construction and industry professionals. A new website, optimized to generate more leads and increase conversion, would be the ideal centerpiece in this push to become top of mind.

Reaching a wider audience through a new Owens Corning FOAMGLAS® website.

The audience as North Star

Owens Corning FOAMGLAS® was looking for a digital partner that wouldn’t lose track of the bigger picture. That’s why the question ‘how can Owens Corning FOAMGLAS® reach a wider audience’ became the North Star of this project. Every decision we made, and every action we performed, was done with this question in mind. It lead us to a redesign of the FOAMGLAS logo and a website that would visually appeal to younger professionals in addition to the more senior profiles who tend to be more familiar with the brand.

SEO and content

To improve discoverability of the new website, we performed an SEO audit and advised Owen Corning FOAMGLAS® on how it could optimize its content. Based on this, we were able to provide an extensive content strategy. When the building-phase of the new platform was completed, one of our digital consultants joined the client’s team on-site to put the content into the CMS.

An improved user journey

As we built the new website with the Sitecore Experience Platform, our main focus was to provide a user experience that makes sense for every customer and stakeholder. To facilitate them in their user journey, we created an expansive application and solution wizard and implemented a powerful search solution. This allows every visitor to quickly find the solutions they require and consult relevant information to guide them in their buying journey.

A new website created with Optimized for customers and stakeholders through an extensive Aligned with the Owens Corning FOAMGLAS® brand guidelines
Sitecore Experience Platform content strategy New digital design

Services that made this happen

  • Branding and design

    A reworked logo and refreshing website design based on the existing Owens Corning FOAMGLAS® brand guidelines.


  • Strategy

    To help website visitors easily find the content they need, we did a variety of interviews with management, customers and stakeholders. Based on this information, we were able to design an intuitive user experience and create an extensive information architecture, allowing us to build an application and solution wizard.


  • Digital platforms

    A robust new website built with the Sitecore Experience Platform, integrated with the existing product information management solution at the client. The new website is home to an expansive search feature and an accessible application and solution wizard.


  • Digital marketing

    A deep SEO analysis allows Owens Corning FOAMGLAS® to take necessary steps in making their website more discoverable through search engines.


  • Content strategy

    After analyzing existing content on the Owen Corning FOAMGLAS® website, we formulated specific optimizations and created an expansive content strategy.


  • Digital expert staffing

    A digital consultant joined the Owens Corning FOAMGLAS® team to input content into the new CMS.


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