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Meanwhile @ the Reference

 

News Corporate
June 14 2019

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As a digital agency, it is in our blood to find out as much as we can about the possibilities and limitations of technological evolutions. So, when Sitecore announced the JSS (JavaScript Services) solution at the Symposium in late 2018 as part of their Omni (-channel) solution, we immediately put our solution architects to work.
Blog Digital marketing
Today
Increase your keyword coverage with Dynamic Search Ads

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Every second 63.000 searches pass through Google Search. That translates to an unfathomable amount of keywords, which companies can use in their targeting when selling products and services through search ads. This means that it would be extremely labour-intensive  – not to say impossible – to manually implement and maintain all the keywords that people use on a daily basis and that are  - on top of that - relevant to your business in your search campaigns. However, the fact that you target a specific set of  keywords in your standard search campaigns, doesn’t mean that you should miss out on the huge untapped potential of relevant traffic that falls outside of your targeting. This is where Dynamic Search Ads can bring salvation!
Blog Creation and implementation
5 days ago
Sitecore connectors for Salesforce: tested and fully approved

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Content Management Systems have become a commodity and their features no longer serve as differentiators so it seems. The concept of the CMS has become a commodity and are now available in all kinds of shapes and forms. In order to differentiate, digital web platforms tend to offer additional advanced capabilities, to further evolve toward digital experience platforms that offer features such as: A/B testing, analyticspersonalization, visitor profiling, user segmentation, multi-channel, machine learning, big datadata integration, platform connectivity. A perfect example of data integration and platform connectivity is the integration between Sitecore and Salesforce that helps deliver highly customized experiences by enabling marketers to better understand and follow customer behavior and preferences. 
 

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It's more than digital, it's your business
The Reference is nothing without its customers. Carglass is the car window repair and replacement specialist for whom we've built a fully responsive Sitecore website. Read more about this client.