Google Analytics 4 is here with a broad range of new features like privacy-first tracking, data warehouse integrations and an analysis hub. Discover the full potential of the next generation of analytics in our webinar on-demand or on our blog.
Following the rising demand for flexible e-commerce solutions, The Reference steps up its collaboration with cloud-native API-first platform commercetools. A logical step for the digital agency, after successful collaborations using the next generation commerce technology, and the global alliance announced by Emakina Group, of which it is part.
Look around and you will notice that a lot of traditional organizations are transforming into software organizations. The services they offer are heavily dependent on software providing solutions for the needs and expectations of their end users. These organizations are facing a major challenge.
Let’s start with the question: “What is digital branding?” It’s a term that’s been thrown around a lot lately. But what exactly is it? We all know the principles of traditional branding. And at first, it might look like digital branding doesn’t differ a lot. But it does. It might be even better to see digital branding as an evolution of traditional branding, as they both share a lot of characteristics.
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.