Strategy

What your customers don't have is more time. So it is no wonder that self-service is becoming increasingly popular online. With a B2B commerce portal, you can increase sales and offer new services - while streamlining and reducing customer service costs. A commerce portal is becoming a must- have for businesses, especially today when your customers have more choices, more products to choose from, more information to help make purchasing decisions, and a wider range of channels to handle post-purchase issues.

Our experience shows that understanding what drives your customers is essential to creating better digital products and services. That is why we love to take a deep dive into your target audience, understand what drives them, and tailor solutions exactly to their needs. This process requires co-creation with a strong focus on empathy, switching between divergent and convergent thinking, and breaking down silos. Through prototyping and experimenting, you will be able to design the best UX across every digital touchpoint.

Good branding is way more than a consistent use of brand colors, a recognizable typography, and a professional-looking logo. Good branding captures the essence of your brand. It builds trust with your customers and makes your employees feel proud. Now more than ever, consistent branding on every channel is key. We help you capture what your business stands for and translate this into an appealing visual language and tone of voice that just feels right.

We are fully aware technology is just a means to an end. That is why we firmly believe in technologies that assist you, rather than dictate how you should run your business. We prefer working in a two-way conversation to determine if a specific solution is right for you. 

Just like we love getting to know you, we love getting to know your audience. We need to understand what keeps them busy and map which channels they frequent. This allows us to help you create and share the content that makes them engage with your brand. We target it to specific personas in the respective stages of their buying journey. We get excited to roll up our sleeves and create well-thought-out content calendars filled to the brim with ideas, concepts, and creatives that stick.

By using the right marketing technology, businesses can improve marketing strategies, increase customer engagement & drive better results. However, with so many marketing technologies out there, It can be difficult and time-consuming to know which ones to choose. We can help with selecting and adopting the right solutions. This could include marketing automation tools, Customer Data Platforms, web analytics tools, A/B testing tools, etc.