Strategy

Fast and agile thinking will make you stay ahead of the competition. Together, we'll look at the bigger picture and go on a journey to uncover new successful strategies. Strategies that will take your business to the next level. Wonder what this journey looks like for you? Feel free to read on.

  • Business innovation

    It’s important to keep evaluating your products and services and dare to come up with new business cases and revenue streams. Hold your current business model up against the light and dare to disrupt. Identify new opportunities and develop proofs of concepts and prototypes to see what actually works. We love kickstarting this road to innovation through ideation workshops and discovery tracks. Together, we can help you pivot and stay ahead.


  • Digital acceleration

    Despite all efforts, some organizations feel digital transformation moves rather slowly. Some might even say their IT architecture is holding them back. We focus on business value instead of transformation as such. Opportunities that create immediate added value for your customers. Through an agile way of working we shape creative solutions. Solutions that allow you to accelerate and gain a competitive advantage without wasting time on long and complex IT projects.


  • Brand & concept

    Good branding is way more than a consistent use of brand colors, a recognizable typography, and a professional-looking logo. Good branding captures the essence of your brand. It builds trust with your customers and makes your employees feel proud. Now more than ever, consistent branding on every channel is key. We help you capture what your business stands for and translate this into an appealing visual language and tone of voice that just feels right.


  • Go-to-market

    For us, go-to-market is all about finetuning your target audience and the respective messaging and tactics to introduce your new product or service into the market. We aim for increased awareness to ultimately generate leads and sales opportunities. Our actions result in sustainable growth as we prefer full-funnel methodologies that focus on long-term success, rather than mere acquisition.


  • Content strategy

    Just like we love getting to know you, we love getting to know your audience. We need to understand what keeps them busy and map which channels they frequent. This allows us to help you create and share the content that makes them engage with your brand. We target it to specific personas in the respective stages of their buying journey. We get excited to roll up our sleeves and create well-thought-out content calendars filled to the brim with ideas, concepts, and creatives that stick.


  • Organizational design

    As you evolve as an organization, the skills and capabilities you require will change as well. We have developed a keen eye to help you spot any skill gaps and are able to identify which capabilities will allow your marketing and technology teams to shift gears faster. You might want to consider retraining some of your colleagues, or maybe even add some new roles into the mix. Whichever is the approach you prefer, we’re able to support you in defining what needs to be done and how to get there.


  • Enterprise architecture

    We’re fully aware technology is just a means to an end. That’s why we firmly believe in technologies that assist you, rather than dictate how you should run your business. We prefer to stay open-minded and act platform agnostic. Some businesses will thrive with a technology architecture based around a full-featured digital marketing suite, where others can really win with a flexible MACH-based technology stack. Whichever is the case for your organization, we gladly help you lay this puzzle.


Ready to talk strategy?


Looking for a partner to spar with and bring your goals into focus? We bring to the table everything we know: from proven methodologies to our personal experience. Let's go on this journey together.

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Dive into our strategy work

DP World

A number of factors, like traffic and weather, impact the operational efficiency of the logistics sector. Through new, future-proof digital tools, DP World wanted to improve efficiency and relieve their stakeholders of their worries.

Hudson

Hudson is a Belgium-based full-service HR consultancy. They wanted to re-establish itself as the preferred full-service HR partner in the region. For this, Hudson needed to adopt their own recognizable identity that reflects the level of quality they deliver.

Aquafin

Aquafin is a public limited company, appointed by the Flemish government to purify rain and soil water in the Flemish region. Through one website, they have to service six types of stakeholders by providing them with the right information.