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4/29/2019
Natural Language Processing: a marketer's point of view

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Natural Language Processing is a subfield of artificial intelligence and computer science, that concerns itself with a computers understanding of the human language. In recent years, many of its derived applications have been implemented in our everyday lives. I tell my car to call Peter, ask Shazam about that catchy song and, maybe soon, demand my computer to produce a Shakespeare-like sonnet to sway my girlfriend of her feet. These are some really cool applications, but if your company is not in the tech sector, is there business value in it for you?
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4/11/2019
Big data: size doesn't matter, it's what you do with it

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"Big data is not actually about the data. The revolution is not that there’s more data available. The revolution is that we know what to do with it now. That’s really the amazing thing." It's a quote from Gary King, political scientist and head of the Institute for Quantitative Social Science. In full honesty, we tend to overuse it in presentations and conversations regarding the buzzwordization of the field of data science. However, it is the best representation of how we think about data at The Reference.
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