Full service digital agency The Reference

News Case

6/11/2018

Kodak Alaris

Kodak Alaris Information Management has been collaborating intensely with The Reference to map out KA-IM’s own digital transformation in the form of a new digital strategy to support the company’s repositioning. The Reference took on the challenge to help drive this transformative process and create a fully renewed global website on the powerful Sitecore Experience Platform that reflects as well as activate Kodak Alaris Information Management’s transformed identity.

All news

Blog Strategy and consultancy

5/29/2018

Why sex sells, but your website doesn’t

First, if you were hoping to see some nudes in this article, I have bad news;
do not even bother reading further. Those of you who decided to continue
(my audience is probably 80% female by now), smart move.

Blog Digital marketing

5/25/2018

How to adapt your SEO to voice search

'Hey Alexa, will voice search change the future of SEO?’. It sure as hell will!'

A few years ago, a mystical thing named voice search entered our world. Its future was still unsure, the abilities limited. Today, it fills us with delight to see that what once was a mystical thing, still exists and has broadened its abilities and popularity. Siri and Alexa aren’t strangers anymore and even Google joined in with Google Now. This of course changes the way we browse. It’s doubtful one would tell Google Now to look for: ‘hotels Italy cheap’. Instead, we will tell it: ‘Look for cheap hotels in Italy’. Do you see that? We use natural speeches when seeking information with voice search. That is one of the reasons why voice search will change our SEO strategies. Keep on reading if you want to keep up with these changes!

All blog posts

Navigation

Follow us on social media

facebook twitter linkedin2

Subscribe to our newsletter

Do it now!

focus on
specific and tangible
business results
for our clients

focus on
specific and tangible
business results
for our clients

&
expert skills at the intersection of marketing and technology

Our expertise

Strategy & consultancy

Implementation & creation

Performance marketing

Heartbeat

Kodak Alaris

Why sex sells, but your website doesn’t

How to adapt your SEO to voice search

Navigation

Our work

Our expertise

About us

Contact

Follow us on social media

Subscribe to our newsletter

focus on specific and tangible business results for our clients

Our expertise

Heartbeat

Navigation

Contact

Follow us on social media

Subscribe to our newsletter

focus on
specific and tangible
business results
for our clients