Menu
the REFERENCE

focus on
specific and tangible
business results
for our clients

Amgen
Amgen

&
expert skills at the intersection of marketing and technology

Our expertise


Strategy & consultancy

Implementation & creation

Performance marketing

Heartbeat

 

All news
Blog Digital marketing
1/17/2019
Turning stoppers into stayers - How churn prediction leads to a larger and more satisfied customer base

Read more
We have all faced this situation: after a period of undisputed loyalty towards a certain service or product, we decide to cut ties and go down a different path. It may be that we simply lost interest in that addictive game on our smartphone after a few days, changed our mobile phone provider within months or hopped over to another bank after years of contentment. One thing is for sure: we have officially churned. For most of today’s companies, this is just another unnoticed blip on the radar. For the customer however, it is most likely not.
All blog posts
top

Our work

Our expertise

About us

Contact

THE REFERENCE
79 Madison Ave
New York, NY 10016, USA
Tel +1 866 499 9591
info@the-reference.com


The Reference has its office in the heart of Manhattan.
“I want to wake up in that city that never sleeps, and find I'm king of the hill, top of the list, head of the heap” – Frank Sinatra
Why this image?