Is your marketing data producing the results your business expects? According to a recent report from
The CMO Survey, the answer is probably not. Marketers plan to increase their analytics spend 200%, but that spend isn’t expected to drive much of an increase in performance.
Most companies define themselves by the products or services they deliver. But to survive in an ever-changing world, companies must think first as a customer. Companies must let their customers, not their products, shape who they are and what they do.