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News Case
6/11/2018

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Kodak Alaris Information Management has been collaborating intensely with The Reference to map out KA-IM’s own digital transformation in the form of a new digital strategy to support the company’s repositioning. The Reference took on the challenge to help drive this transformative process and create a fully renewed global website on the powerful Sitecore Experience Platform that reflects as well as activate Kodak Alaris Information Management’s transformed identity. 
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Blog Creation and implementation
Yesterday
Own the Customer with Sitecore

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Are you a customer expert? As a marketing professional the answer should be a resounding yes. Yet, many marketers, particularly in B2B struggle to show proper value. A Nielsen study shows that only 26% of CMOs feel very confident they have the right technology and resources. It is no surprise that being a customer expert is difficult. Read on to learn how to tackle the challenges on the road to owning the customer.
Blog Digital marketing
6 days ago
Digital channel attribution for B2B companies

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When you're working for the marketing team of a B2B company, you face specific challenges. A common challenge is how do you show the contribution of your website in a long sales cycle? Website attribution can be difficult when working with a sales team and many contact points. Another common concern is the decision on how much effort is required on social channels. Additionally, how can you determine if the emails sent are read and effective?
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