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If you can't measure it, you can't manage it

Don’t miss this analytics event hosted by The Reference!

We will share useful insights on how to fuel your digital marketing engine, from improving your customer journey to becoming a true conversion optimization Jedi. Followed by a healthy dose of networking to show off some of your newly acquired skills.

Blog Digital marketing
How to adapt your SEO to voice search

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'Hey Alexa, will voice search change the future of SEO?’. It sure as hell will!'

A few years ago, a mystical thing named voice search entered our world. Its future was still unsure, the abilities limited. Today, it fills us with delight to see that what once was a mystical thing, still exists and has broadened its abilities and popularity. Siri and Alexa aren’t strangers anymore and even Google joined in with Google Now. This of course changes the way we browse. It’s doubtful one would tell Google Now to look for: ‘hotels Italy cheap’. Instead, we will tell it: ‘Look for cheap hotels in Italy’. Do you see that? We use natural speeches when seeking information with voice search. That is one of the reasons why voice search will change our SEO strategies. Keep on reading if you want to keep up with these changes!

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