On June 27th, Google announced that they are unifying the analytics and advertising platforms under a single brand: Google Marketing Platform. The Google Analytics 360 and the DoubleClick suite will therefore be merged under a single brand and some DoubleClick products will have new names.
When you're working for the marketing team of a B2B company, you face specific challenges. A common challenge is how do you show the contribution of your website in a long sales cycle? Website attribution can be difficult when working with a sales team and many contact points. Another common concern is the decision on how much effort is required on social channels. Additionally, how can you determine if the emails sent are read and effective?
During my 6+ years as a content author using the Sitecore platform, I often get the question; how user-friendly is the content editing experience in Sitecore? We all know that Sitecore is praised for its advanced personalization and analytics capabilities, but we often forget that at its core, it is still one of the best content management systems around.