The Reference and commercetools boost Belgian partnership

June 14, 2021 | John De Wever

Following the rising demand for flexible ecommerce solutions, The Reference steps up its collaboration with cloud-native API-first platform commercetools. A logical step for the digital agency, after successful collaborations using the next generation commerce technology, and the global alliance announced by Emakina Group, of which it is part.

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‘Agility, in terms of choosing the technology that exactly fits an organization’s needs is key in today’s business context,’ says Isabel Donvil, Managing Director at The Reference. ‘Companies want to accelerate their business in a fast and flexible way, with easy user access on multiple interfaces. commercetools’ headless commerce platform gives us a very powerful answer to create successful solutions for our clients. It’s time for a breakthrough in Belgium for composable architecture with more added value by using a best-of-breed technology approach.”

MACH architecture, a future-proof road forward

commercetools is a composable commerce solution, built on MACH architecture. This combination of Micro-services, APIs and a Cloud native and Headless approach offers many advantages. Teams can experiment rapidly with new services and integrate extra functionalities. Each development is simple to scale and handles traffic spikes smoothly. Its customized user experiences raise the engagement with target audiences and strengthen your market position.

‘Forrester describes commercetools as a platform for visionary commerce-experiences,’ says Julie Synave, Partner Manager for commercetools at The Reference. ‘We can see why: it’s fast, adaptive and effective. You model and introduce new products and develop new APIs fluently which results in an increased speed-to-market. This is exactly what companies are looking for.”

Companies want to accelerate their business in a fast and flexible way, with easy user access on multiple interfaces.

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Ready for the new digital-first

Brands and organizations are rapidly embracing the new 'digital first' era, to further succeed in a post-COVID world. They need to bring content to different devices with personalized experiences. commercetools allows to work with confidence in agile processes to respond to these changing market needs. That is why it is the platform of choice for Fortune 500 companies active in retail, fashion, luxury products, manufacturing, telecommunications, and more, and why technology analyst firms Gartner, Forrester and IDC MarketScape recognize it as a “Leader” in their industry reports.

“Together with The Reference, we deliver a high performing commerce solution for digitally mature companies, and those with the ambition to become one fast.” says Joanne Veenvliet, Sales Director Benelux at commercetools. "Business in Belgium is ready for our headless, API-first commerce platform, to innovate rapidly and generate growth much faster compared to the monolithic platforms. Our partnership with The Reference makes it happen!”

About commercetools

commercetools is a next-generation software company that offers a true cloud-native, headless commerce platform that provides the building blocks for the new digital commerce age. Its leading-edge API approach helps retailers create brand value by empowering commerce teams to design unique and engaging digital commerce experiences everywhere – today and in the future. 

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