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Training & Coaching

Enhance your in-house marketing knowledge and the ability to apply it with our Digital Academy. 

Why Training & Coaching?

We understand the importance of staying competitive in today's digital landscape, and we are here to help you do just that. We dare to say that by a combination of theory and practice, we can create digital marketers with the right skills and expertise to grow your business's digital presence. 

You will be assigned a digital marketing coach who has our agency's team of experts at their disposal to ensure you receive the specific strategies and tactics your company needs to succeed. The overall objective of our digital academy is to deepen your company's in-house knowledge through hands-on training, tailored to your company's day-to-day operations and marketing needs. 

Our training and coaching sessions can be about the following topics:

  • Advertising and campaigning: In this training you will learn how to create and optimize ad campaigns, track performance, and measure the ROI of your efforts. We also cover the latest trends and best practices for search engine advertising, so you can stay ahead of the curve
  • Content Management: We will teach you how to create, manage and optimize content that attracts and engages your target audience. 
  • Analytics & dashboarding: In this training you will learn how to collect, clean, and analyze data and how to craft clear and actionable dashboards that easily give you a full overview of your KPIs. 
  • Marketing automation: In our marketing automation training sessions, you will learn how to use tools like HubSpot, Marketo, and Pardot to automate repetitive tasks and improve the efficiency of your marketing efforts.
  • Growth marketing: We will teach you how to use a variety of growth marketing tactics, such as user acquisition, retention, and monetization, to build a strong customer base and increase revenue.

Would you like training & coaching for a specific topic not listed? Chances are we have a suitable expert available. Do not hesitate to get in touch, we would love to help out. 

As a marketer, it is often difficult to say up to date with new tactics and evolutions. Our experts follow their fields closely and are happy to share their knowledge through hands-on coaching sessions.

Thomas Danniau, Solution Lead

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Our digital academy exists of three pillars

  • Starter package: Before we start, we hand out a starter package which is basically a document with steps we will follow during the course, as well as some background information and resources the trainees can consult. All materials used during the training will be shared electronically, so your team can refer back to them long after the training is over.
  • Training sessions:  These live or remote sessions exist of multiple hands-on courses hosted by an expert and are tailored to the level of expertise of your team. 
  • Coaching: We always include several Q&A sections and reviews of practical use cases. After all, we want your team to be able to autonomously apply the acquired knowledge in the daily operations as soon as the training is completed.

Our Training & Coaching approach

In order to tailor our training program to the needs of your business, we always start with a kick-off session in which we identify the learning needs and coordinate in relation to planning and practicalities. This to ensure clear expectations on both sides. We also align on available campaigns and data and manage access to various platforms.

We then proceed with two general intro sessions before we get down to the actual training. We always end with an evaluation moment - be that a questionnaire or a user feedback session - and look at the next steps together. Our consultants can always be called in on demand for additional guidance.

For whom is our digital academy valuable?

Our digital academy can be valuable if your marketing team is onboarding new people or if you want to fresh-up the skills of your existing team. Whether you are a small start-up or a large corporation, our team of experts can help your company gain the right skills and expertise to reach your business goals. 

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Did you like what you read? Are you eager to find out how we can help you further? Feel free to reach out, we would love to have a chat.

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