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Astara: One Platform, Many Brands — Built for Speed and Scale

When you manage multiple automotive brands across different markets, digital complexity can quickly get out of hand. Astara faced exactly that challenge: how to centralize digital operations without limiting local brand freedom.

Who is Astara?

 

Astara is a global mobility company that brings together a wide range of automotive brands under one digital and operational umbrella. More than just a distributor, Astara offers innovative mobility solutions—from vehicle sales to flexible access models and connected services. With a strong focus on digital transformation, the company is redefining how people and businesses access and experience mobility.

Its diverse brand portfolio and international reach make scalable, modular digital solutions essential to keeping pace—without losing coherence or control.

 

The Challenge

Astara manages numerous car brands, each with its own position, audience, and tone. Launching individual sites for each brand was inefficient and prone to inconsistency. They needed a faster, smarter way.

We helped Plantyn communicate faster, without losing control. A small shift with big impact.

Jeroen Meeus - Senior Solution Architect, Commerce

The Concept: Design System & Car Platforming

To bring order to its growing digital ecosystem, Astara introduced a centralized design system—a unified set of components, styles, and guidelines that ensures visual consistency and a coherent user experience across all digital touchpoints.

Building on that foundation, the team embraced a principle borrowed from the automotive world: car platforming. Just as one vehicle platform can support multiple models, Astara now uses a single technical framework to power multiple brand websites. Each site is configured to match the brand’s specific identity, while the underlying setup remains consistent—making it fast, intuitive, and efficient to launch new digital experiences.

Why It Matters

Astara isn’t just a car dealer—they’re a holistic mobility provider, blending vehicle sales, flexible access solutions, digital connectivity, and platform intelligence to offer sustainable, customer-centric services across a global footprint.

The Result: Speed, Scale, Structure

With this setup, any new brand-site can be launched quickly and independently—without reinventing the wheel each time. Designers and developers start with a robust base, then customize visually while maintaining governance and quality standards.

Want to make an impact with your digital project?

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