DELA mother kissing her daughter on the cheek


DELA is a funeral insurance broker that also offers care and support for the next of kin through activities like funeral services.

Gain brand awareness in Belgium, increase interest in funeral insurances, and generate leads

When we started working with DELA in 2009, the concept of funeral insurance was relatively new in Belgium. Through digital, DELA wanted to raise awareness for this type of insurance, as well as for the other services they offer.

Example DELA website
Screenshot DELA registration flow

A long relationship of creation and optimization

Our collaboration with DELA started off with a Belgian DELA website in Sitecore. This would be the starting point of a long relationship in which we developed a variety of digital interfaces and supported the client in online advertising. Over this time, we researched the DELA target audiences multiple times, performed multiple user tests and carried out a variety of workshops that helped us shape a good idea of how we could reach and service DELA clients through digital.

These insights served as the basis for every website, tool or marketing campaign we created with this client. Through a strong focus on measuring impact and improving over time, we kept updating our work with conversion rate optimization in mind.

We helped DELA create an online presence in Belgium through multiple digital interfaces

Increased conversion through CRO
Increased conversion through CRO +44.7%
People on couch using DELA app

A digital partner for the long term

Looking for a digital partner to support you in digital projects with a clear view on the long term? Let's talk!

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