DELA Launches Rouwwijzer to Support the Grieving
A Strong Partnership
Showing how much you care about the customer
The Challenge
One of the challenges DELA faced was how to support individuals through their grieving process in an empathetic and accessible way. Grief is a complex and highly personal journey, and DELA wanted to provide a space that could offer guidance, support, and resources to people from all walks of life.
To address this, DELA envisioned a website that would serve as a comprehensive resource for individuals dealing with loss. The website needed to be intuitive, calming, and most importantly, show customers that DELA truly cares. The website should also serve as a tool to gently guide them through the various stages of grief and offer them practical support.
Rouwwijzer - A Calming and Empathetic Digital Experience
After months of planning and collaboration, DELA successfully launched Rouwwijzer—an online platform designed to help individuals navigate the complexities of grief. The website provides a variety of resources, including expert advice, emotional support, and tools to guide users through their grieving process. It is tailored to meet the needs of a wide audience, including those who are experiencing loss for the first time, as well as those who are seeking more in-depth resources for support.
Technically, the site was built using Sitecore, a powerful content management system that enables DELA to manage and update content efficiently. Sitecore was the ideal choice due to its flexibility and scalability, allowing for seamless integration with other DELA services.
Design and User Experience
The website’s design focuses on creating a calm, soothing atmosphere for visitors. While many websites in similar sectors may lean towards a minimalistic, monochromatic design, Rouwwijzer sets itself apart by incorporating subtle colors and textures that evoke a sense of peace without being overly bright or stark. The design utilizes soft tones and a consistent layout, ensuring that users feel safe and supported as they explore the site.
The site is structured with clear, easy-to-navigate components that ensure a smooth experience for all types of users, including those who may not be familiar with digital platforms. The content is organized in such a way that users can find the resources they need without feeling overwhelmed.
It's not always about lead generation. It's also about giving back to the community.
The services that made this happen
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Personalized Resources
Rouwwijzer provides tailored content based on the individual’s needs and stage of grief. Whether they are seeking advice on coping mechanisms, or simply looking for someone to talk to, the platform offers practical tools and support to guide them.
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Consistent and Thoughtful Design
Using a consistent set of design components, the website creates a feeling of harmony throughout the entire user experience. It avoids a sterile or overly corporate feel, instead fostering a space that feels warm, welcoming, and empathetic.
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Responsive and User-Friendly
Built on Sitecore, Rouwwijzer is fully responsive, ensuring that users can access resources on any device, whether it’s a desktop computer, tablet, or smartphone.
Impact and Success
Rouwwijzer’s launch marks a significant milestone in DELA’s ongoing commitment to providing valuable, compassionate support to individuals in need. The website has already received positive feedback for its thoughtful design and helpful resources. It not only assists individuals in navigating their grief but also highlights DELA’s dedication to supporting their customers in all aspects of life—not just during times of loss.
The platform has enhanced DELA’s reputation as a company that goes above and beyond to care for its customers. The long-standing collaboration with Reference continues to strengthen DELA’s ability to innovate and provide digital solutions that truly make a difference.
DELA partnership
The partnership between DELA and Reference has created a truly impactful solution in the form of Rouwwijzer, demonstrating that empathy and technology can go hand-in-hand. By using Sitecore to build a flexible, responsive, and calming platform, DELA has succeeded in offering a meaningful resource to those navigating one of life’s most challenging experiences.
In the future, DELA plans to continue evolving Rouwwijzer, adding new resources and support features to further meet the needs of its customers. This ongoing collaboration ensures that DELA remains at the forefront of customer care in the digital age, showing time and again that they truly care about their customers, even in their most vulnerable moments.
A digital partner for the long term
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