Making an impact through one website
An impact mapping workshop with all relevant internal stakeholders uncovered how Vandersanden could make an impact on its target audiences. We tailored the user experience of the new website to the conclusions of this workshop, used them as a basis for the wireframes and created a comprehensive design.
We defined a new content strategy and offered SEO-support through web-friendly copy, as well as on a technical level.
Through always-on digital advertisements and multi-channel campaigns, we generate extra brand awareness and funneled relevant leads to Vandersanden’s owned channels.
We were able to distill 50+ websites into one digital touchpoint
The services that made this happen
UX & Service design
We performed an impact mapping workshop and tailored the user experience of the new website to the findings of this session. They were the basis for the wireframes and comprehensive design.
We have built the front-end side of the Vandersanden website with a strong focus on a pleasant user experience that helps Vandersanden be a building partner to its customers.
We defined a new content strategy with a strong focus on SEO.
We support Vandersanden with always-on ads and regularly do targeted advertising campaigns.
Analytics & dashboarding
We continuously monitor the impact of the UX and advertising campaigns to make informed adjustments that boost conversion.