Vandersanden is a Belgian producer of bricks, facing bricks and clickers, both for private homes and the streetscape. Their goal is to be an internationally recognized innovative player in the building market with a strong focus on sustainability.
Making an impact through one website
An impact mapping workshop with all relevant internal stakeholders uncovered how Vandersanden could make an impact on its target audiences. We tailored the user experience of the new website to the conclusions of this workshop, used them as a basis for the wireframes and created a comprehensive design.
We defined a new content strategy and offered SEO-support through web-friendly copy, as well as on a technical level.
Through always-on digital advertisements and multi-channel campaigns, we generate extra brand awareness and funneled relevant leads to Vandersanden’s owned channels.
We were able to distill 50+ websites into one digital touchpoint
The services that made this happen
We performed an impact mapping workshop and tailored the user experience of the new website to the findings of this session. They were the basis for the wireframes and comprehensive design.
We have built the front-end side of the Vandersanden website with a strong focus on a pleasant user experience that helps Vandersanden be a building partner to its customers.
We defined a new content strategy with a strong focus on SEO.
Testing & Optimization
We support Vandersanden with always-on ads and regularly do targeted advertising campaigns.
Data Analytics & Reporting
We continuously monitor the impact of the UX and advertising campaigns to make informed adjustments that boost conversion.
Digital marketing project?
Our performance marketers, data specialists, content marketers and digital marketing consultants are ready to help you reach your audience effectively.