All blogs from The Reference

Quick data wins part 2: How to enable customer segmentation for your business

Customer segmentation is an essential tool to get insights into your customers’ behavior and adjust your actions accordingly. Discovering distinct groups among your customers enables you to communicate more efficiently to the right people and provide insights to improve key performance indicators (KPIs). Find out here how you can enable the power of customer segmentation for your organization.

June 25 2020

Pauline Depuydt

Data

Why you should care about Google for Jobs

Google has been rolling out Google for Jobs worldwide since 2017. It can help you increase conversion rates on vacancies, offer you more visibility and take the next step towards digitizing human resource management (HRM). Find out how Google's jobs widget can benefit your business as well.

June 19 2020

Jim Geldhof

Digital marketing

These 4 social media platforms add value to your customer journey during COVID-19

Since social distancing still is the norm these days, those looking to connect with others during the COVID-19 pandemic are turning to their favorite social media platforms. Find out how your business can leverage this trend to drive sales and brand awareness.

June 3 2020

Fauve Vandaele

Digital marketing

Optimize your website fast with these tips, tools and quick fixes

More often than you think, quick and easy fixes that improve your website's performance, usability, and security are overlooked. Here is a selection of tips, tools, and fixes you can use right away.

May 22 2020

Henri De Roeck

Creation and implementation

How to choose a CMS that helps you face your business challenges

Just as a good title is key to drawing readers to your blog post, so is the content and theming of your digital platforms. This is true regardless of the technology you use to create and share this information. As more strong Content Management Systems (CMS) pop up, how do you know which one suits your needs best?

May 14 2020

Kris Verheire

Creation and implementation

4 steps to set up a website experiment

Adding changes or additions to your website can get visitors more engaged, improve usability, and even reduce costs in the long run. But how do you know if your implementations pay off? These four concrete steps will help you find out.

April 27 2020

Senne Vermassen

Digital marketing

Quick data wins part 1: Improve your website structure with a card sorting workshop

We’ve said it before : never underestimate the significance of an effortless user experience. An intuitive navigation through your website results in happy customers that will keep coming back.

April 6 2020

Pauline Depuydt

Data

How On-Site Consultants work in times of COVID-19

Two weeks ago, I started as a Digital Marketing Consultant in the On-Site team at The Reference. Fully digital of course, due to COVID-19 all consultants are working remotely for the coming weeks.

March 25 2020

Karlien Goemaere

Strategy and consultancy

How we think you should cope with COVID-19 as a business

The worldwide impact of COVID-19 on the economy cannot be overseen. It is important for every business to face the current situation and come up with a plan of action. As we don’t know when and how the circumstances will evolve, the time to minimize the (digital) impact on your business is now.

March 23 2020

Lieze Vande Keere

Digital marketing

6 concrete tips to instantly improve the UX of your app or website

“This is bad for the User Experience!” We’ve all heard this expression before, especially now that User Experience – more commonly known as UX - is a hot topic. But when should something be considered bad for UX? And how do you know it really is bad? Why is the UX of your application or website even important? And most of all: if it’s so important, how can you measure the UX of your system?

March 6 2020

Bruno Dhont

Creation and implementation

Blog

Quick data wins part 2: How to enable customer segmentation for your business

Why you should care about Google for Jobs

These 4 social media platforms add value to your customer journey during COVID-19

Optimize your website fast with these tips, tools and quick fixes

How to choose a CMS that helps you face your business challenges

4 steps to set up a website experiment

Quick data wins part 1: Improve your website structure with a card sorting workshop

How On-Site Consultants work in times of COVID-19

How we think you should cope with COVID-19 as a business

6 concrete tips to instantly improve the UX of your app or website

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