All blogs from The Reference

Find the right person for your team, not the ideal person for the job

Because of the war for digital talent, many firms are still struggling to fill their digital marketing vacancies. To combat this as an employer, you can try a different approach and focus on finding the right person for your team, instead of the ideal person for the job.

3 days ago

Sofie Ghyllebert

Strategy and consultancy

How to build a new website in 15 minutes

This might sound familiar to you: “We have a sprawl of small websites created by various departments within the company. They all use different technologies and varying hosting solutions.” This is a nightmare for IT departments that want to keep an overview of all platforms and technologies used in name of the company. And your marketing department probably does not like it either, as they prefer an overall branding and communication strategy.

February 23 2021

Gert Gullentops

Creation and implementation

Automation in search marketing: finding the right balance between automation and autonomy

Machine learning is on the rise: some say that machine learning is guiding us to another “industrial revolution”, this time with a great focus on cognitive ability.

December 21 2020

Malika Meddour

Digital marketing

Balance creativity and optimization in your campaigns

Digital platforms are overflown with advertisements. To stand out, you have to be creative, but also adopt an analytical mindset to make sure your campaign is optimized for success.

November 30 2020

Ivo Blomme

Digital marketing

How to remap the customer journey

In times of disruption, customer behavior tends to change. You have to make sure your company offers relevant touchpoints in every phase of the customer journey. Sometimes, you will have to remap this journey.

November 20 2020

Livia De Clercq

Strategy and consultancy

Interview: This is how marketing teams and companies have evolved

Over the years, internal marketing teams have evolved their skillset and capabilities. Our digital staffing expert Sofie Ghyllebert, who manages our On-Site consultancy offering, has seen this evolution from a front-row view. We sat down with her to see what has changed and how companies can adapt to these shifts.

October 27 2020

Sofie Ghyllebert

Strategy and consultancy

Time to trade in the digital suite for a technology stack?

We have grown used to technology platforms acting like Swiss Army Knives. It’s not unusual to have a content management system (CMS) coupled with marketing automation features and an ecommerce platform, all in one. While these digital experience suites have their obvious advantages, a new best-of-breed approach is challenging them in terms of flexibility and efficiency. Is it time to trade in the digital suite for a full MACH technology stack? Let’s find out.

October 22 2020

Lazlo Cootmans

Creation and implementation

Integrating Salesforce Marketing Cloud with Sitecore Forms

When our marketing team asked our Sitecore Development team if you could send data from Sitecore Forms to Salesforce Marketing Cloud (SFMC), our developers were pretty sure they could do it. Mainly because there already are quite some Sitecore connectors for SFMC, but also because Salesforce has a well-documented API.

October 12 2020

Alex Dhaenens

Creation and implementation

Why server-side tagging in Google Tag Manager is a game changer

Google introduces server-side tagging within its ecosystem. While server-side tag management isn’t new, Google’s introduction of it makes it more accessible thanks to lower implementation and setup costs. This update is a milestone for (Google) analytics users, which is why the change is creating some buzz. Find out why this might be a game changer for you as well.

August 19 2020

Thomas Danniau

Digital marketing

How user experience drives conversion

Conversion is the ultimate key performance indicator (KPI) of your customer’s trust and happiness. From a newsletter subscription to a downright sale, any conversion is the ultimate indication you’ve done something right. The customer experience (CX) and user experience (UX) of your brand have a lot to do with this.

August 13 2020

Liesbeth Van Cauwenberghe

Creation and implementation

Blog

Find the right person for your team, not the ideal person for the job

How to build a new website in 15 minutes

Automation in search marketing: finding the right balance between automation and autonomy

Balance creativity and optimization in your campaigns

How to remap the customer journey

Interview: This is how marketing teams and companies have evolved

Time to trade in the digital suite for a technology stack?

Integrating Salesforce Marketing Cloud with Sitecore Forms

Why server-side tagging in Google Tag Manager is a game changer

How user experience drives conversion

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