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Creation and implementation Digital marketing Strategy and consultancy The Reference Data Sitecore Symposium 2018

A serious introduction into the LEGO Serious Play method. No, seriously...

The LEGO® Serious Play® method* is a method that facilitates meetings, communication and problem-solving. It can be applied in any situation where it is extremely important that we overcome habitual thinking and where we need the maximum available knowledge, input, and attention of everyone involved in order to reach our goals. Often times these meetings are on a strategic or on a team level. 

This blogpost is an introduction to the method. If you don't feel like reading, be sure to subscribe to our podcast, where you'll find an entire episode dedicated to LEGO Serious Play.
Today
Frank De Graeve
Frank De Graeve
Strategy and consultancy

What are data scientists to your business: friends or foes?

“We’re not looking for the overly complex analyses of a data scientist; we just need someone who can simply deliver us clear insights that help us understand our business better”. It was the comment I received recently when pitching for a position at a large company that was in search of a data-driven marketer. The statement caught my attention, as it conflicted with my personal perception of a data scientist. Up until that point, I had always associated the term ‘data science’ with one’s ability to turn raw data into valuable business insights. So I asked myself: isn’t helping companies understand their business thoroughly the exact function of a data scientist? Clearly, not all managers seem to think so.
5 days ago
Senne Vermassen
Data

Why a digital agency’s DNA works better than ever in consultancy and staffing

In the not so dim and distant past, candidates would often reveal their ‘agency blood’ or the character of a ‘typical advertiser’ during recruitment. And so you would explicitly ask about certain characteristics that would put people clearly into the agency or the customer camp: did they need a cosy workplace with plenty of structure or were they more the adventurous type? 
March 12 2019
Ann Dhaenens
Ann Dhaenens
Strategy and consultancy

The Reference's Peanuts and Bulk Operations enter the 2019 Sitecore Hackathon

The Sitecore Hackathon is a community organized event that allows for teams around the world to evaluate on and explore new features and possibilities of the Sitecore platform while competing for the best realization inside one of the provided categories. The Reference participated for the fourth time, but for the first time with two teams. Both of them as  the only participating team in their respective countries: 

“No Weekend 4 Us” – The Reference Belgium
“Null TheReference Exception” – The Reference Turkey

 
March 7 2019
Kris Verheire
kris-verheire

Position switch at Google: ‘average position’ is disappearing

Changes and innovations are the only constants in the online marketing community.
Google is no exception: it recently announced that the ‘average position’ will be disappearing in September 2019 because the relevance of this statistic has decreased over the years. It is hardly a surprise, but this change does have all sorts of repercussions for reporting and optimisation techniques. We discuss the expected impacts below. 
 
March 6 2019
Malika Meddour
Digital marketing

Belgian Umbraco User Group meetup at The Reference

We like building high-end digital products.
We like the challenge, the journey and the excitement behind discovering, architecting & building each product. 
But we also like building the community behind our technological tools. One of those communities is the Umbraco community. The driving force behind the community in Belgium is the BUUG, the Belgian Umbraco User Group. Each month they organize a meetup where a group of Umbraco enthusiasts comes together to discuss anything related to Umbraco.
February 26 2019
Thomas Lepouttre

Google Hackathon - and how to win one

On January 16th, 50 people from The Reference went to the GooglePlex in Brussel for the first and for now only European Google Mobile Speed Hackathon - a whole day of learning and hands-on efforts to improve the speed of some of our mobile projects. At least 15 teams would be competing for the best performance boost on our Sitecore, Umbraco and Drupal projects.
February 6 2019
Jeroen Vantroyen
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It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.
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