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Three months ago, I started at The Reference as a complete newbie. I was excited, afraid, eager to start learning and wondering who’d want to lunch with me. Little did I know I was in for so much more than what I expected.

Over the last couple of years, there has been an explosion of different solutions and tools to help a marketeer in their day-to-day job. When it comes to Conversion Rate Optimization tactics like A/B testing and personalization, there isn’t a one-size-fits-all solution. However at The Reference we believe that it’s essential to select the right analytics and optimization tools for your organization.

An old wrestling expression says that you can’t get pinned when you’re on top. Being consultants we constantly read interesting books, try out promising techniques and follow new courses to stay on top of things so you, our customers, stay on top and don’t get pinned down. This week we look at the excellent Dutch book by Harrie Van Rooij with the loosely translated title “Stop communicating! Why communication often fails and what you can do to change that”. I truly recommend reading it, here’s what we’ve learned from it.

“Inbound marketing, that’s the ticket,” said so many experts. “It’ll cure whatever ails you. Need leads? We got leads. Need lower acquisition costs? No problem. Two words: inbound marketing.” Here are two different words: no way!

Drupal Commerce is an e-commerce solution that is completely built on Drupal, making it very difficult for other e-commerce platforms such as Magento and Prestashop to compete effectively.

You obviously are familiar with social media – the average internet user literally spends more than 2 hours per day on their social profiles. You probably heard about augmented reality before. But what if we told you that it’s very likely you actually have come across and even used AR on social media? Mind. Blown.

We have been attending the Mobile World Congress for many years. It has always been a good indicator of the trends coming our way. However, over the years we have learned not to jump the gun because many of the showcased technologies are still in their early days or just entered the hype phase. Our feeling about this 2018 edition is a bit different, we could not really find new shocking technologies but more an evolution and maturation. Therefore, we have baptized 2018 as a transition year.

Thinking about it, the title of this piece could as well have been the other way around. Everyone is talking about GDPR these days, but how does that fit in with the big trend of context marketing? As responsible for both marketing and privacy policies at The Reference, it pains me to say that it is all about finding the middle ground. Something that I’m sure no privacy lawyer wants to hear. There is no middle ground when it comes to the law. However, my marketing heart bleeds if I cannot use all my precious tools to their fullest. Where to go from here and how to cope with this new dual reality? 

If you’ve been in marketing for a very long time, you can fill a book with how the marketing sector changed because of the internet. Not so long ago, money was spent on billboards, television commercials and all kinds of other ways to present your brand to potential customers. Estimating the impact of each of these billboards and TV commercials required some statistical modeling and even those come with confidence intervals.

Sounds interesting? Learn more during our free e-commerce lunch session on March 7th.

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