All blogs from The Reference

Why server-side tagging in Google Tag Manager is a game changer

Google introduces server-side tagging within its ecosystem. While server-side tag management isn’t new, Google’s introduction of it makes it more accessible thanks to lower implementation and setup costs. This update is a milestone for (Google) analytics users, which is why the change is creating some buzz. Find out why this might be a game changer for you as well.

August 19 2020

Thomas Danniau

Digital marketing

How user experience drives conversion

Conversion is the ultimate key performance indicator (KPI) of your customer’s trust and happiness. From a newsletter subscription to a downright sale, any conversion is the ultimate indication you’ve done something right. The customer experience (CX) and user experience (UX) of your brand have a lot to do with this.

August 13 2020

Liesbeth Van Cauwenberghe

Creation and implementation

Seven rules for great content marketing

Over the years, it has become abundantly clear that content marketing is crucial in your marketing mix. It’s easy to say you have to “do something with content” if you want to succeed, but how should you actually approach this? Our content marketing expert has compiled seven rules that set you up for success.

August 6 2020

Elke Lenders

Digital marketing

What is a marketing data warehouse?

Gain control over your marketing data, save time and improve your workflow with a marketing data warehouse. Discover the differences with a traditional database and if you need one for your business.

July 30 2020

Jean-Michel Staelens

Data

How to set up Google for Jobs

Google for Jobs is slowly but surely finding its way to more countries around the globe. Is your website ready for Google’s job search snippet? Here’s how you can set up your website for Google for Jobs success.

July 27 2020

Jim Geldhof

Digital marketing

Structure your digital marketing efforts with this acceleration roadmap

As a digital marketer, it’s easy to see all the work ahead of you while building your brand and promoting your business. Preferably, you’d like to do everything at once, but since we’re all limited to 24 hours every day you’ll have to set priorities and plan ahead. This framework, used by our very own digital marketing experts, can help you with that.

July 23 2020

Daan Goor

Digital marketing

Set yourself up for SEO greatness with this blueprint

Improve your search engine optimization (SEO) process with a free SEO blueprint based on years of experience of our SEO expert.

July 23 2020

Daan Goor

Digital marketing

The four keys to digital branding

It’s almost impossible to take digital channels out of the equation when it comes to your marketing and communications mix. This means that your brand has to be well-represented here as well. What makes or breaks your digital brand? It all comes down to four key pillars.

July 16 2020

Ivo Blomme

Strategy and consultancy

An introduction to growth marketing

Over the past decade, marketing teams have been looking curiously at the startup community and their wild growth hacking success stories. Companies like Airbnb, Spotify and Dropbox witnessed exponential growth through unconventional marketing tactics. The truth is, growth marketing can help every company grow. Even yours.

July 9 2020

Stein Peeters

Digital marketing

Quick data wins part 2: How to enable customer segmentation for your business

Customer segmentation is an essential tool to get insights into your customers’ behavior and adjust your actions accordingly. Discovering distinct groups among your customers enables you to communicate more efficiently to the right people and provide insights to improve key performance indicators (KPIs). Find out here how you can enable the power of customer segmentation for your organization.

June 25 2020

Pauline Depuydt

Data

Blog

Why server-side tagging in Google Tag Manager is a game changer

How user experience drives conversion

Seven rules for great content marketing

What is a marketing data warehouse?

How to set up Google for Jobs

Structure your digital marketing efforts with this acceleration roadmap

Set yourself up for SEO greatness with this blueprint

The four keys to digital branding

An introduction to growth marketing

Quick data wins part 2: How to enable customer segmentation for your business

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