All blogs from The Reference

Want to reach millennials? Then hire one!

Millennials. They’re described as the privileged snowflake generation that doesn’t live to work and wants more free time than the average retiree. Yet, none of that is true. They’re just a new generation with its own standards, hopes and worldviews. Of course, as a business that means you’ll need different tactics to approach them, which often seems to be a very complex matter for brands that consolidated during the generation of the baby boomers or generation X.

January 20 2020

Sofie Ghyllebert

Strategy and consultancy

Futureproof measurement with Google Analytics for Firebase

When we say that people are engaging with your brand via multiple devices and that you should make data-driven decisions across these different touch points, it’s not something you’ve never heard before. Nevertheless, most companies are still struggling with measuring multi-channel behavior.

January 17 2020

Thomas Danniau

Digital marketing

Why combining Sitecore and Salesforce Marketing Cloud (SFMC) is a great idea

At The Reference, our goal is to enhance your business through digital. One of the ways in which we do that is by building websites and web applications with Sitecore CMS, one of our many expertises.

January 13 2020

Alex Dhaenens

Creation and implementation

A day in the life of a content marketer

If you’re looking for tips & tricks to improve your writing skills, we’ll stop you right there. Just google “copywriting tips” and you’ll find everything you need to know. Also, practice makes perfect – we know it’s a cliché, but it is true.

January 10 2020

Dries De Kimpe

Strategy and consultancy

HR Analytics: towards effective and future-oriented HR management

For many HR professionals, it seems to be a trend that occasionally emerges and then silently disappears again. Nevertheless, HR Analytics is indispensable for effective and future-oriented HR management. However, it is crucial to use the large amount of collected data in the right way and to examine it qualitatively. And that's where things often go wrong…

December 17 2019

Sofie Ghyllebert

Strategy and consultancy

How do I get customer focus into my organisation’s DNA?

If you ask CEOs if their organisation is customer focused, 90% of them will say “yes”. And yet only 8% of consumers agree.* Which category does your organisation fall into?

December 13 2019

Liesbeth Van Cauwenberghe

Bye bye channels, hello journeys

In today’s ever-evolving world, mobile phones allow people to engage with one another more often, in more ways, and from more places than ever. This means the once linear path from consideration through evaluation to purchase is continuously evolving.

December 9 2019

Malika Meddour

Drupal headless part 2

For some time now, there is a new hype in CMS (Content Management Systems) land: it's called “headless” or “decoupled”. In our previous blogpost, we elaborated on the concept of headless and why it is, in a way, similar to your phone charger. In case you haven’t read it yet, you can find it here. In this post, we will dive deeper into the different forms of Drupal headless and give some insights in how to choose the best solution for your organization.

December 3 2019

Nick Daelemans

Create your own ideal employee

Due to the continuing labour market scarcity as a result of the war for talent, many firms are still struggling to fill their vacancies. Of course, as an employer you can also try a different approach and create the ideal employee yourself.

December 2 2019

Sofie Ghyllebert

Do you know your happy flow? How to decide on your Minimal Viable Product

In today’s digital world, things and markets are in constant evolution. Technological innovations, globalization and new regulations (for example the PSD2 directive in banking) are constantly destroying old monopolies and leveling the playing field for newcomers to enter your market.

December 2 2019

Frederik Taevernier

Blog

Want to reach millennials? Then hire one!

Futureproof measurement with Google Analytics for Firebase

Why combining Sitecore and Salesforce Marketing Cloud (SFMC) is a great idea

A day in the life of a content marketer

HR Analytics: towards effective and future-oriented HR management

How do I get customer focus into my organisation’s DNA?

Bye bye channels, hello journeys

Drupal headless part 2

Create your own ideal employee

Do you know your happy flow? How to decide on your Minimal Viable Product

Navigation

Our work

Our expertise

About us

Contact

Follow us on social media

Subscribe to our newsletter

It's more than digital, it's your business