Customer segmentation is an essential tool to get insights into your customers’ behavior and adjust your actions accordingly. Discovering distinct groups among your customers enables you to communicate more efficiently to the right people and provide insights to improve key performance indicators (KPIs). Find out here how you can enable the power of customer segmentation for your organization.
Google has been rolling out Google for Jobs worldwide since 2017. It can help you increase conversion rates on vacancies, offer you more visibility and take the next step towards digitizing human resource management (HRM). Find out how Google's jobs widget can benefit your business as well.
Since social distancing still is the norm these days, those looking to connect with others during the COVID-19 pandemic are turning to their favorite social media platforms. Find out how your business can leverage this trend to drive sales and brand awareness.
Just as a good title is key to drawing readers to your blog post, so is the content and theming of your digital platforms. This is true regardless of the technology you use to create and share this information. As more strong Content Management Systems (CMS) pop up, how do you know which one suits your needs best?
Adding changes or additions to your website can get visitors more engaged, improve usability, and even reduce costs in the long run. But how do you know if your implementations pay off? These four concrete steps will help you find out.
The worldwide impact of COVID-19 on the economy cannot be overseen. It is important for every business to face the current situation and come up with a plan of action. As we don’t know when and how the circumstances will evolve, the time to minimize the (digital) impact on your business is now.
“This is bad for the User Experience!” We’ve all heard this expression before, especially now that User Experience – more commonly known as UX - is a hot topic. But when should something be considered bad for UX? And how do you know it really is bad? Why is the UX of your application or website even important? And most of all: if it’s so important, how can you measure the UX of your system?