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Creation and implementation Digital marketing Strategy and consultancy The Reference Data Sitecore Symposium 2018

The Advantage of Digital Branding

Let’s start with the question: “What is digital branding?” It’s a term that’s been thrown around a lot lately. But what exactly is it? We all know the principles of traditional branding. And at first, it might look like digital branding doesn’t differ a lot. But it does. It might be even better to see digital branding as an evolution of traditional branding, as they both share a lot of characteristics.
April 27 2021
Ivo Blomme
Ivo Blomme
Strategy and consultancy

Should Clubhouse be on your radar?

The past few years, some new social media apps have been breaking into the top tier of mainstream platforms. After TikTok’s explosive growth, it seems like Clubhouse has become the next go-to app to capture people’s attention. Whenever a new platform gains popularity like this, the next question usually is: how can we create business value from this?
April 14 2021
Lazlo Cootmans
Lazlo Cootmans
Digital marketing

How to decide on your Minimum Viable Product

Everything is in constant evolution. Technological innovations, globalization and new regulations are constantly destroying old monopolies and leveling the playing field for newcomers to enter your market. Standing still often means losing market share, and time to market is getting more and more critical for many projects. Still, very few projects get unlimited resources, even if they are of strategic importance. Most certainly, you will be facing constraints on timing, resources, budget or scope and you will need to make some difficult choices if you want to deliver on time. This is where a minimum viable product (MVP) comes into play.
 
April 6 2021
Frederik Taevernier
Frederik Taevernier
Creation and implementation

The added value of Google Analytics 4

While millions of businesses rely on Google Analytics to understand customer preferences and optimize conversions, only a small fraction of them have taken the initiative to transition to Google’s newest tracking technology. Google has released Google Analytics 4 (GA4), a revolutionary solution that is engineered for a new generation of data analysis.
March 30 2021
Tom De Mulder
Tom De Mulder
Digital marketing

What is a headless CMS?

If you're in the market for a content management system (CMS), chances are great you've heard the term headless or decoupled floating around. Companies like Kentico Kontent and Contentful leverage this form of content management to the maximum and are joined by brands like Drupal, which have been around for a bit longer. But what is it exactly? In this blog post, we'll explain you what it is and why it can bring enormous benefits to you and your business. First up: the concept of headless and why it's a little like your phone charger. You heard that right, your phone charger. 
 
March 16 2021
Peter Vanwyck
Peter Vanwyck
Creation and implementation

Collaborative intelligence: empowering the human element in machine learning technologies

When adapting your business to a changing digital landscape, automation can support you in a variety of ways. For example: through machine learning, you will be able to manage your online advertising more efficiently. It's important to understand that some things are better left to humans, and some things are managed more efficiently by an AI. In this blog entry, we'll explore that balance and how both can complement each other.
March 9 2021
Malika Meddour
Digital marketing

How to build a new website in 15 minutes

This might sound familiar to you: “We have a sprawl of small websites created by various departments within the company. They all use different technologies and varying hosting solutions.” This is a nightmare for IT departments that want to keep an overview of all platforms and technologies used in name of the company. And your marketing department probably does not like it either, as they prefer an overall branding and communication strategy.
February 23 2021
Gert Gullentops
Creation and implementation
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