We all know the customer experience impacts the bottom line. Experience influences the decision to become a customer, remain a customer or recommend you to other people.
The customer experience is a direct result of how a business has designed its systems and processes. In other words: the backstage dictates what happens on the front stage.
Connecting these backstage systems and processes can dramatically improve the customer experience.
Letting Google handle bid calculations & campaign creation used to be a daunting idea, but since Google’s algorithms have become smarter over time, adopting these automation tactics offer a huge competitive advantage.
2019 therefore promises to be a challenging year for digital advertising experts as they need to focus even more on strategic decisions while relying on Google’s automation technologies such as smart bidding & smart campaigns.
We will zoom into these two topics in the upcoming blog posts, kicking off with smart bidding.
As you might know, The Reference recently won an Umbraco Award with Vivaldis Interim for Best Cloud Solution and was also nominated for the Jury’s Choice Award! That confirmed for us that Umbraco is an awesome Content Management System (CMS)! And we are not the only ones who think so. DIGITALEUROPE even considers and awarded Umbraco as one of the potential future European Tech giants.
We argue, however, that it takes more than potential to become a preferred CMS. And it takes even more for a CMS to become a preferred partner to work with when choosing a solution for our clients.
In this blog post, I'll share my reasons why I love working with Umbraco (the CMS and the Danish company)
