Menu
the REFERENCE

Blog

Our latest analyses and hands-on advice.
Only show blog posts on
Creation and implementation Strategy and consultancy Digital marketing The Reference Data Sitecore Symposium 2018

Quick data wins part 1: Improve your website structure with a card sorting workshop

We’ve said it before : never underestimate the significance of an effortless user experience. An intuitive navigation through your website results in happy customers that will keep coming back. “How can I achieve that?”, you ask? Let us introduce you to a technique called card sorting, which will tune in to your users and let them guide website navigation. To make it even more exciting, you can explore the results in an interactive application.
Today
Data

6 concrete tips to instantly improve the UX of your app or website

“This is bad for the User Experience!” We’ve all heard this expression before, especially now that User Experience – more commonly known as UX - is a hot topic. But when should something be considered bad for UX? And how do you know it really is bad? Why is the UX of your application or website even important? And most of all: if it’s so important, how can you measure the UX of your system?
March 6 2020
Bruno Dhont
Creation and implementation

How to use data as a driver for personalization

‘Personalization’ is arguably one of the biggest buzzwords in digital of the last 5 years. Resulting in tons of articles that already explain in detail how to do it as well as why to do it. However, in this blogpost, we would like to zoom in on how to use the data your organization holds to help drive your visitor’s personalized digital experience forward.
February 28 2020
Kris Verheire
kris-verheire
Data

Why you should hire an On-Site expert

It’s not always easy to find the right employee for your team. Someone that truly fits the part. But don’t worry, we can help you find the right person with the particular knowledge and expertise you’re looking for. Hiring a consultant of The Reference On-Site comes with multiple advantages. We’ve selected 4 for you.
February 27 2020
Sofie Ghyllebert
Strategy and consultancy

Automation in SEA: A wolf in sheep's clothing?

For seven years, Friends of Search is the not to be missed Search Engine Marketing conference in the Benelux. As a Belgium-based agency, we really didn’t want to miss out on the first ever Friends of Search in Belgium. Packed with fascinating new insights, the event is a great opportunity to get up to speed with innovations in search engine marketing. In this blog, we gladly run you through everything we learned about Search Engine Advertising (SEA) during the event.
February 18 2020
Malika Meddour
Digital marketing

4 ways to survive in a zero-click world

Friends of Search is the event for SEO and SEA specialists in the Benelux. For the first time the event took place in Brussels and of course we didn’t want to miss it! With several major speakers, it was a successful edition from which we would love to share the SEO key insights with you.
February 14 2020
Jana Baetens
Jana Baetens
Digital marketing

Live chat: how to get it up and running in a few weeks

A long time ago getting personal customer support was straight forward. Customers went directly to the seller and received a swift answer to their questions. For non-urgent support, mail was a slow but acceptable way of communicating. Then there was the telephone which was a great new way of having fast personal live support without the time-consuming travel. But when the number of customers increased, companies had to create call centres to keep up, which created long waiting times. Eventually, mail was first replaced by email and later on by webforms and generic self-service FAQ’s, which eliminated any form of personal customer support.
February 6 2020
Thomas De Vos
Creation and implementation
top

Our work

Our expertise

About us

Contact

THE REFERENCE 
Stapelplein 70 box 201, 9000 Ghent
 Tel +32 9 234 05 36
info@reference.be
BTW-nr BE 0474 475 203

THE REFERENCE NORTH AMERICA
WeWork Nomad
79 Madison Ave
New York, NY 10016, USA
Tel +1 929 351 3196
info@the-reference.com


It's more than digital, it's your business
The Reference is nothing without its customers. Carglass is the car window repair and replacement specialist for whom we've built a fully responsive Sitecore website. Read more about this client.
Why this image?