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Creation and implementation Digital marketing Strategy and consultancy The Reference Sitecore Symposium 2018

Turning stoppers into stayers - How churn prediction leads to a larger and more satisfied customer base

We have all faced this situation: after a period of undisputed loyalty towards a certain service or product, we decide to cut ties and go down a different path. It may be that we simply lost interest in that addictive game on our smartphone within days, changed our mobile phone provider within months or hopped over to another bank after years of contentment. One thing is for sure: we have officially churned. For most of today’s companies, this is just another unnoticed blip on the radar. For the customer however, it is most likely not.
5 days ago
Senne Vermassen
Digital marketing

Don't reinvent the wheel: why an agency should be your data science partner

Data science has a lot in common with pizza: although you can combine as many toppings as you want, many recipes have a proven track record. Think about the margherita, the quattro stagioni and the contested hawaï. Just like pizza, many data science applications have become commodified over time. AI applications such as recommendation engines, search engines, segmentation and labeling tools are available by default in many web and marketing ecosystems. This has some important implications for choosing data science partners. Yes, in this article I serve my own benefit. Nonetheless, it's also in your interest and – trust me – it would be ill-advised to stop reading.
January 7 2019
R Peters
Roel Peters
Digital marketing

The top 10 must listen (marketing) podcasts of 2018

It's fair to say we're living in the golden age of podcasting. Apple Podcasts now features over 550.000 podcasts. They are more on the rise than ever. Also a few of us here at The Reference are big podcast fans. It has turned our daily drive to work into something we look forward to. Here are 10 of the best marketing podcasts of 2018 according to us.  

If your ears are hungry for more, take a look at our Talking Tuesdays, our very own podcast 

 
December 20 2018
Brett Dufort
The Reference

The user-friendly animation framework named Lottie

We all like our apps to contain fluid, beautiful and fun animations. It seems a simple thing, but it’s one that can make the difference between an app that’s just OK and one that really stands out. Unfortunately, implementing good animations isn’t always that easy. The process of creation and integration is often a multidisciplinary endeavour. Fitting animation usage must be located, the animations themselves must be created and finally they also need to be implemented in your app. On top of that, if your application is multi-platform, things get even more complicated because iOS, Android and web all use different APIs for working with animations. All of this makes integrating solid animations in your app a difficult challenge. It can sometimes make for messy code, and getting an animation just right can feel like a real nightmare.
December 13 2018
Maarten Lauwers
Creation and implementation

Umbraco for Content Editors

The first thing a content editor will see when he logs in to the Umbraco back end for the first time, is a friendly pop-up from the Content Management System (CMS). To get a great head start the 12 step tour throughout the back-end introduces you into the menu and the sections it contains, the tree that is used for content, but also in the media library and other sections. Further it highlights the search functionality and leads you to the help button, which is the end of the welcome tour but the start of two other tours named "Create Content" and "Data Structure". These are good to get an idea on how the system works, but of course The Reference will provide you with a training specific to the custom implementation done on your request.
December 5 2018
Peter Huys
Creation and implementation

Salesforce, Sitecore and Google are better together

Every company has several points of contact and interaction with their clients, both digital and physical. Different touchpoints usually mean different technologies and a diversity of data sets. One of the biggest challenges that companies are facing today, is connecting experiences and technologies with each other. If your company is able to connect these touchpoints, it can support an omnichannel strategy and limit data silos. Recent partnerships between Salesforce & Sitecore on one hand and Salesforce & Google Marketing Platform on the other hand emphasize the importance of connecting solutions and integrating data.
November 30 2018
Thomas Danniau
Creation and implementation

Introduction to Serverless API

Serverless computing has ushered in powerful changes to the cloud computing world. With these include the capabilities of the cloud provider to dynamically manage scaling of resources. Previously, it would be incumbent on the server architect to purchase, dedicate, scale, and upgrade these resources. In a serverless capacity these details are hidden away, thus it is something the architect must no longer concern themselves with.
November 29 2018
Michael Lumpp
Creation and implementation

Our recap of Drupal Camp Belgium 2018

As the days are getting colder and darker and the year is reaching its last month, we know that it's that wonderful time of the year again: Drupal Camp Belgium. As this is a homegame, we try to attend this event with as much people from our team as possible. Also this year we had once again the honor to have two speakers during this Drupal event. We are very happy to look back to this successful event in our recap.
November 29 2018
Levi Govaerts
Creation and implementation
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It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.
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