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Let the exercise begin! At first glance, this process might appear to be a highly structured and meticulously documented assessment — one that can be followed step by step without any kind of deviation. However, reality always more complex.... While there are several clearly defined steps in the process, the structure often becomes disrupted by the nuances, specific challenges, and individual circumstances unique to the client and internal way of working.
“Start with the big picture in mind, but design for change.” That’s the heart of composable thinking — a mindset that transforms abstract ideas into scalable, future-proof digital experiences. But here’s the secret: the most successful projects don’t just start with technology. They start with insight and understanding.
On May 20th, we gathered with over 50 companies at The Lab in Ghent to unpack a simple but essential idea: AI doesn't have to be big to make a difference. The event, Beyond the AI Hype, wasn’t about chasing trends or showcasing the latest models. It was about finding clarity in a space often crowded by noise — and discovering that the real power of AI lies in its ability to quietly improve the way we work, every day.
In the rapidly evolving digital landscape, creating and managing multiple brands and their channels (websites, portals, apps, social media, email, digital campaigns) can be a daunting task. However, through the strategic use of design systems, businesses can consolidate their design processes, yielding a more efficient, consistent, and cost-effective multi-brand and multi-site strategy.
As a customer-centric digital agency, we know how powerful a well-executed content migration can be—especially when it goes beyond simply moving content and truly optimizes, aligns, and integrates every asset within the new CMS. While content migration often gets the spotlight, assets are the hidden heroes that are too often overlooked. But here’s the good news: with the right approach, you can turn this often-missed piece into a major opportunity. Let’s explore why this matters so much—and how you can make the most of it.
Cookies have been a cornerstone of the online experience, quietly shaping the way users interact with digital solutions. On one hand, cookie banners serve as an extension of a user’s right to be ignored, offering the ability to opt-out, remain anonymous, and minimize tracking. On the other hand, they enable the personalized experiences we’ve all come to expect. Do we want tailored recommendations? Yes! How do we want them? Compliant and personalizable.
