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How Composable Thinking Powers Modern Projects

“Start with the big picture in mind, but design for change.” That’s the heart of composable thinking — a mindset that transforms abstract ideas into scalable, future-proof digital experiences. Whether you’re launching a brand-new digital platform or re-architecting an existing one, the process might feel overwhelming. Dozens of deliverables, endless feedback loops, and high internal expectations — it’s a lot. But here’s the secret: the most successful projects don’t just start with technology. They start with insight and understanding.

Retrospective on Beyond the AI Hype

On May 20th, we gathered with over 50 companies at The Lab in Ghent to unpack a simple but essential idea: AI doesn't have to be big to make a difference. The event, Beyond the AI Hype, wasn’t about chasing trends or showcasing the latest models. It was about finding clarity in a space often crowded by noise — and discovering that the real power of AI lies in its ability to quietly improve the way we work, every day.

Leveraging Design Systems for Cost-Effective Multi-Brand and Omnichannel Strategies

In the rapidly evolving digital landscape, creating and managing multiple brands and their channels (websites, portals, apps, social media, email, digital campaigns) can be a daunting task. However, through the strategic use of design systems, businesses can consolidate their design processes, yielding a more efficient, consistent, and cost-effective multi-brand and multi-site strategy.

The Most Underestimated Topic During a Content Migration: Assets

As a customer-centric digital agency, we know how powerful a well-executed content migration can be—especially when it goes beyond simply moving content and truly optimizes, aligns, and integrates every asset within the new CMS. While content migration often gets the spotlight, assets are the hidden heroes that are too often overlooked. But here’s the good news: with the right approach, you can turn this often-missed piece into a major opportunity. Let’s explore why this matters so much—and how you can make the most of it.

The Cookieless Future: What You Need to Know About Digital Tracking Now

Cookies have been a cornerstone of the online experience, quietly shaping the way users interact with digital solutions. On one hand, cookie banners serve as an extension of a user’s right to be ignored, offering the ability to opt-out, remain anonymous, and minimize tracking. On the other hand, they enable the personalized experiences we’ve all come to expect. Do we want tailored recommendations? Yes! How do we want them? Compliant and personalizable.

The Reference guides Fixmer in shifting towards a composable architecture with a state-of-the-art B2B commerce webshop

Fixmer chooses The Reference to revolutionize its B2B commerce webshop with a cutting-edge composable architecture. By leveraging advanced technologies and focusing on customer-centric designs, Fixmer enhances its platform to stay competitive and maintain market leadership. This strategic partnership is set to drive significant growth and technological advancements for future expansions.

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