Reimagining Commerce

On 16 September 2021, The Reference organized a hybrid event about the composable future of digital commerce. Together with our partners commercetools, Contentful, and Vue Storefront, we discussed composable commerce in an in-depth panel discussion. After this, we offered a look into proven strategies we've developed in digital commerce. Finally, we uncovered how you can still reach your audience in a privacy-focused, cookieless world.

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Modern commerce: more flexibility at a higher pace

Over the last years digital commerce has been reaching higher maturity levels in both B2C and B2B. As a result, online customers have grown to expect an olympic minimum for the digital buying experience.

It's essential for businesses to stay ahead of these ever-evolving customer expectations. That's why marketing and technology teams are working more closely together than ever before to find the tools with the right features and functionality to both delight the customer and match specific business needs.

Digital commerce suites have the characteristic of covering every facet of the digital commerce puzzle as all-in-one solutions. It sometimes results in organizations running into the limits of such a solution. Which is exactly why composable commerce has been gaining in popularity. It allows businesses to mix and match hand-picked best-of-breed technologies that perfectly match their requirements.

At Reimagining Commerce, we took a deep dive into this game-changing approach to digital commerce and uncover how both marketing and technology professionals can benefit from it.

Step into the composable future of digital commerce

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Composable commerce: the competitive advantage that will accelerate your growth

After a long period of time in which digital commerce suites were considered standard practice, composable technology stacks are making their way into more and more organizations. In this panel, our expert speakers will give insight into what composable commerce is, what the advantages are, how it can add value and accelerate business, and what it looks like in practice.

In this panel:

- Joanne Veenvliet (commercetools)
- Juan Montoya (Contentful)
- Patrick Friday (Vue Storefront)
- Julie Synave (The Reference)

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From strategy to execution: an exclusive glimpse into our best practices

It's one thing to get your digital commerce strategy right, it's another to put it into practice. Ecommerce strategist Jan Krul shares what we have learned over the years about executing ecommerce strategies, what the key success factors are, and which pitfalls you might want to avoid.

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Reaching customers & prospects in a new privacy-focused context

We're glad to see digital advertising is shifting towards a privacy-focused mentality. However, a stronger focus on privacy can directly impact how you reach your existing customers and attract new relevant audiences for your business. Digital advertising specialist Malika Meddour and creative director Ivo Blomme help you navigate a cookieless world, identify the opportunities of a privacy-focused context, and stand out through what really matters: creativity.

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Relive Reimagining Commerce

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