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We look forward to meeting you at MeetingLab (Nederzwijnaarde 2, 9052 Gent) on May 20th, 2025.

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Some interesting reads

The Most Underestimated Topic During a Content Migration: Assets

As a customer-centric digital agency, we know how powerful a well-executed content migration can be—especially when it goes beyond simply moving content and truly optimizes, aligns, and integrates every asset within the new CMS. While content migration often gets the spotlight, assets are the hidden heroes that are too often overlooked. But here’s the good news: with the right approach, you can turn this often-missed piece into a major opportunity. Let’s explore why this matters so much—and how you can make the most of it.

The Cookieless Future: What You Need to Know About Digital Tracking Now

Cookies have been a cornerstone of the online experience, quietly shaping the way users interact with digital solutions. On one hand, cookie banners serve as an extension of a user’s right to be ignored, offering the ability to opt-out, remain anonymous, and minimize tracking. On the other hand, they enable the personalized experiences we’ve all come to expect. Do we want tailored recommendations? Yes! How do we want them? Compliant and personalizable.

The Reference guides Fixmer in shifting towards a composable architecture with a state-of-the-art B2B commerce webshop

Fixmer chooses The Reference to revolutionize its B2B commerce webshop with a cutting-edge composable architecture. By leveraging advanced technologies and focusing on customer-centric designs, Fixmer enhances its platform to stay competitive and maintain market leadership. This strategic partnership is set to drive significant growth and technological advancements for future expansions.

Person working focused on his laptop

Day in the life of Thomas, Senior Front-end React Developer

Dive into a day in the life of Thomas Ledoux, a Senior Front-end React Developer, as he navigates complex coding, harnesses AI for efficiency, and mentors the next generation of developers. From a refreshing bike ride to innovative project discussions and quality family time, get a glimpse of how Thomas blends productivity with passion in the bustling tech landscape.

The evolution of AI: from basic LLMs to orchestrated agents

Discover the evolution of AI from general LLMs to advanced orchestrated agents. See how these technologies enhance business efficiency, decision-making, and customer engagement, and learn how specialized AI agents significantly boost targeted marketing strategies.

A group of colleagues having fun during a workshop

Goodbye 2024, hello 2025!

Despite 2024's challenges, The Reference excelled in B2B digital commerce, leveraging strategic AI and strong partnerships. Excited for 2025, we are set to expand and innovate. Let's discuss your goals over coffee!

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