GHENT – Belgian B2B companies increasingly see a MACH IT infrastructure as a creative answer to the perfect storm they are currently experiencing. This was revealed during a colloquium organized by the Ghent-based B2B digital agency The Reference together with commerce partner commercetools.
“As corona, the war in Ukraine and energy prices shake the business world, the technological landscape is changing at breakneck speed. The customers’ need for frictionless experiences demands the utmost from companies. MACH is a very welcome solution”, explains Isabel Donvil, Managing Director at The Reference.