What is a digital interface?
Everything we interact with online has an interface. Whether it is a website, mobile app, chatbot, or virtual metaverse environment. Interfaces are a very direct connection between your product and the user and can make digital services more tangible.
With more than 25 years of expertise in creating compelling digital interfaces, we always aim to develop products offering intuitive, straightforward, and natural interactions that can be executed with a minimum of training.
Our approach when creating a digital interface
Understanding the human behind the interface
When kicking off a customer interface trajectory, we start by talking to the end-users of your digital service and try to understand their needs.
If we know how each visual and interactive element shapes their experience, we can determine what your top tasks are and how you want to respond to them. When these feelings and requirements are mapped out, we will translate them into user journeys.
Creating a functional digital interface
Based on this output, we make it more tangible by creating wireframes for visual interfaces, or flow scenarios for nonvisual interfaces.
The wireframes are tested as soon as possible with the actual end users to check if the user experience is what they expect it to be.
When there is a positive outcome, our design studio will convert the wireframes into functional designs with an appealing look and feel. If needed, the mock-ups are made interactive for specific devices and micro animations and/or specific motion designs are added.
We always recommend one last test with the target audience to validate the correct design choices.
The tools we use in this process
We use a multitude of tools when creating a digital interface, ranging from graphic design tools like Figma and Adobe Photoshop to Animation tools like Adobe After Effects.
A good user interface allows users to forget about the technical aspects of your website and focus on the task they want to achieve.
For whom are digital interfaces valuable?
Digital interfaces can be useful for all organizations that need to communicate with their customers or clients digitally.
A well-working digital interface will make interacting with the provided services of an organization easier and more intuitive for people of all ages and abilities. Oppositely, a poor interface equals a poor user experience, which will eventually result in a loss of (loyal) customers.
Let's continue the conversation
Did you like what you read? Are you eager to find out how we can help you further? Feel free to reach out, we would love to have a chat.
Take a look at a few of our best digital interfaces
Collect & Gooi
An augmented reality (AR) game for Collect&Go to attract more users to the app.
DPG Media was looking for a partner to create a new central website that prioritizes user experience, brand awareness, and employer branding.
Collect&Go is an online grocery shopping platform that allows you to order products from both the Colruyt Laagste Prijzen/Meilleurs Prix and Bio-Planet supermarkets.
Other related services
Our experience shows that understanding what drives your customers is essential to creating better digital products and services. That is why we love to take a deep dive into your target audience, understand what drives them, and tailor solutions exactly to their needs. This process requires co-creation with a strong focus on empathy, switching between divergent and convergent thinking, and breaking down silos. Through prototyping and experimenting, you will be able to design the best UX across every digital touchpoint.
Brand & Concept
Good branding is way more than a consistent use of brand colors, a recognizable typography, and a professional-looking logo. Good branding captures the essence of your brand. It builds trust with your customers and makes your employees feel proud. Now more than ever, consistent branding on every channel is key. We help you capture what your business stands for and translate this into an appealing visual language and tone of voice that just feels right.
Just like we love getting to know you, we love getting to know your audience. We need to understand what keeps them busy and map which channels they frequent. This allows us to help you create and share the content that makes them engage with your brand. We target it to specific personas in the respective stages of their buying journey. We get excited to roll up our sleeves and create well-thought-out content calendars filled to the brim with ideas, concepts, and creatives that stick.
Every good front-end is supported by a well-oiled backend. Digital platforms power your business through applications like CMSes, digital marketing suites, ecommerce platforms, PIMs, DAMs, and many more. There’s no one-size-fits-all solution when it comes to technology architectures. That's why we are certified for all leading digital suites, as well as top-tier applications to integrate in MACH-based stacks (MACH: microservices based, API-first, cloud-native, and headless).
Testing & Optimization
One of the most powerful elements of digital marketing is the ability for continuous improvements. Imagine if Don Draper could update a print or tv ad after it went live. His job would be a lot easier, right? At The Reference we use the strength of testing and optimizations on a daily basis. Diving deep into the data to find where we can improve our campaign creatives, our ad copy, our campaign settings, our landing pages or any other thing we might do to make the ROI bigger.