An inspiring shopping experience
Through a mobile application for Android and iOS, we’ve enabled Collect&Go to offer the same shopping capabilities and features as its desktop counterpart. We managed to translate the Collect&Go branding into an intuitive mobile user experience.
We have integrated it with Colruyt Group’s Xtra initiative: a single sign-on account that ties all businesses within the group. Through the extensive integration of an analytics platform, the Collect&Go-team can measure the success of the application and optimize its conversion rate based on reliable data.
Since its launch in 2011, we have been improving on the initial release with regular updates and upgrades. Over the years, we have introduced features like order changes up to one day before pickup, quick promotional overviews for order quantities, and a mobile home screen widget. To inspire the Collect&Go customers, we have integrated a feature that allows them to browse interesting recipes and add ingredients to their shopping carts with one simple tap.