With the right digital platforms in place, businesses can improve their online visibility, drive more sales, and ultimately, increase revenue. Additionally, the integration of various platforms can streamline the workflow and improve the overall efficiency and productivity of the business.
What are digital platforms?
Digital platforms are the backbone of many modern businesses, providing the tools and infrastructure necessary to manage and grow a digital presence.
Digital platforms can include a wide range of applications such as content management systems (CMS), digital marketing suites, ecommerce platforms, product information management (PIM) systems, digital asset management (DAM) systems, Customer Data Platforms (CDP), and more.
When are digital platforms valuable?
There are many different situations that could indicate the need for digital platforms. Some examples include:
- If an organization is struggling to reach and engage with customers, partners, or stakeholders, a digital platform could be used to expand its audience and reach.
- If an organization is struggling with inefficient processes or a lack of automation, a digital platform could be used to streamline operations and increase productivity.
- If an organization is experiencing problems with communication and collaboration among employees, partners, or customers, a digital platform could be used to facilitate these activities and improve teamwork.
- If an organization is struggling to provide a good customer experience across multiple channels, a digital platform could be used to improve the convenience and personalization of products and services.
Our approach when creating a digital platform
Building a digital platform, whether it is an experience, business, services or engagement platform, involves several key steps to ensure its success. The first step is to clearly define the goals and objectives of the platform, including identifying the target audience, defining the features and functionality, and determining the business model.
Next, market research is conducted to understand the needs and preferences of the target audience and identify opportunities for the platform.
When the first phase is done, we can proceed with the design of the platform. This means creating wireframes, prototypes, and mock-ups to visualize the look, feel, and functionality of the platform. Next to coding, this includes the integration of any necessary third-party tools or services.
Before launching, we test the platform to ensure it meets all the necessary requirements. Once an Minimum Viable Product (MVP) of the digital platform is launched and made available to users, we continue to improve it through various development sprints.
Why we are your partner for digital platform services
There are a few reasons why we are a valuable partner for building digital platforms. First, we have a deep understanding of technology and how it can be used to achieve your organizations’ goals.
We always try to identify areas for improvement and recommend solutions that are tailored to your organization's specific needs. We are also flexible to adapt to your changing needs and goals as the digital landscape evolves.
We also strongly believe that there is no one-size-fits-all solution when it comes to technology architecture. That is why we have a rich expertise in all digital platforms belonging to the MACH alliance.
MACH stands for Microservices-based, API-first, Cloud-native, Headless.
In A MACH architecture everything needs to be pluggable, replaceable, and scalable. It gives your company the freedom to choose the best tools in the market while maintaining a structure that makes it easy to add, replace or remove tools as needed.
Let's continue the conversation
Did you like what you read? Are you eager to find out how we can help you further? Feel free to reach out, we would love to have a chat.
You could say we build websites, webshops, apps, and customer portals. In reality, we do so much more. We have a passion for building digital interfaces that connect you with your audiences. They are the customer-facing side of your digital ecosystem. Interfaces that enable you to communicate effectively with your audience and give them a direct line to you. With a strong focus on quality assurance, performance, and best practices, we develop digital touchpoints that will delight your customers.
API & Integrations
Nowadays, you need multiple digital tools and systems to support you on your road to business success. Luckily enough, there’s a glue that can connect all of these systems, so that you don’t have to deal with siloed data or ineffective processes. We believe in a strong interconnectedness through APIs and integrations, both for true MACH-based technology stacks, as well as for digital suites that would benefit from better communication with other technologies inside and outside your organization.
When it comes to creating business impact, the right setup to accurately capture data from multiple sources is essential. After all, you want a 360° view of your customers, regardless the touchpoints they're using. We’re able to develop centralized solutions that aggregate your data so analysts can build actionable reports and dashboards later on. We like working with marketing data warehouses because they give you full control and see the full picture. After all, you need to capture before you measure.
Cloud & Managed services
Digital platforms and interfaces require a trustworthy infrastructure. We provide cloud-based network solutions that guarantee stable grounds to host your ecosystem. Depending on your business needs, we support you 24/7 through tailored service level agreements. As we manage your digital presence, we focus on performance and security. Allowing you to sleep on both ears as we take care of your business-critical systems.
By using the right marketing technology, businesses can improve marketing strategies, increase customer engagement & drive better results. However, with so many marketing technologies out there, It can be difficult and time-consuming to know which ones to choose. We can help with selecting and adopting the right solutions. This could include marketing automation tools, Customer Data Platforms, web analytics tools, A/B testing tools, etc.