UX/UI

As the name suggests, user experience and user interfaces are intended to serve the end user. This can be the end user of any business, B2B or B2C, looking for a platform to appeal to a particular target group. 

The benefits of UX/UI within the company

Next to the end user, different departments within the company are reaping the benefits of this service. For example, if you are doing UX/UI design for an online store, you can generate more sales.

In terms of maintenance too: the less friction for the end user, the easier it is for them to complete the flow. This in turn, reduces the amount of work and time needed for customer support and can also lead to greater trust in your brand. 

Manage design at scale with design systems

Our design systems in specific are targeted towards larger companies or groups of companies as they often have the need to scale and support multiple brands. 

A Design System is a set of standards to manage design at scale by reducing redundancy while creating a shared language and visual consistency across different pages and channels. It is in essence, a shared investment between designers and developers which gives teams the freedom to rapidly prototype functional code for testing and experimentation.

From the moment a company decides that they want a new digital platform, whether it is an app or a fully integrated commerce platform, they must have the reflex to think about UX and UI.

By finding a common ground between the goals of your company and the needs of the user, your goals become automatically easier to reach. 

In this phase things get tangible:

• Information architecture: This is a broad label that includes whatever assets are needed to define how the website's content and structure are constructed.
• Wireframes: These skeletons in grey box lay-out contain example content and are used to validate usability and technical functionality. This is also the starting point for the graphic design.
• Design: This is a visualization of how pages will look. It is used to communicate and discuss design concepts. It is also used as input for front-end page coding.
• Clickable prototype: This shows a visual representation of the user interface. It offers an interactive experience of the main customer journey(s) and helps to gain agreement for the project.
• Leading design principles: Lately within UX/UI, we also work with Leading design principles. These are a set of principles that match with your business' beliefs. By doing this exercise, we always have a set of principles that can be used as a guiding tool to create and design the most fitting experience for both your business and its users.

Once we have an approval, we can start on a Minimal Viable Product (MVP) and making it better through various development sprints.