Small optimizations within your digital conversion funnel potentially represent huge cost savings in your media budgets. We pursue the end goal of your project. This means we will not only fill up your conversion funnel, but will also improve it.
We are all sentimental creatures and therefore a big part of our conversion decisions are based on emotion and the presence or absence of friction. The Reference strongly believes in User Experience as an important expertise that is based on eliminating friction of our digital interfaces. We base this elimination process on common learnings and documented psychological responses.
However, we don’t want to “think”. We want to “know”. For that reason, our conversion experts have built a conversion optimization methodology that consists of using data analysis and live testing alternatives to detect opportunities. This approach guarantees a gradual increase of conversions over time.
Our experts are happy to assist you at every step of the way. Together we will uncover the main areas of optimization within your conversion funnel and install a methodology, which will steadily optimize your conversion rates.
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Letting Google handle bid calculations & campaign creation used to be a daunting idea, but since Google’s algorithms have become smarter over time, adopting these automation tactics offer a huge competitive advantage.
2019 therefore promises to be a challenging year for digital advertising experts as they need to focus even more on strategic decisions while relying on Google’s automation technologies such as smart bidding & smart campaigns.
We will zoom into these two topics in the upcoming blog posts, kicking off with smart bidding.