EHL kicks off a worldwide digital marketing trajectory with The Reference

December 20, 2023 | Lander Desmedt, Program Manager at The Reference 


École Hôtelière de Lausanne (EHL), the unrivaled global leader in hospitality management education, has joined forces with The Reference part of EPAM, a renowned B2B digital agency based in Ghent, to spearhead its global digital marketing initiatives.

The collaboration aims to attract and inspire prospective students worldwide, reinforcing EHL's position as the world's leading hospitality management institution, according to QS World University Rankings. "We are excited to partner with The Reference as our digital ally," said Christophe Schüll, Marketing Director at EHL. "Their extended experience in the field and the fact that they suggested the most innovative approach, made our choice for The Reference as a digital partner an easy one."

The combination of EHL's strong reputation and The Reference's digital expertise promises a fantastic synergy. "The opportunity to work with EHL, a renowned name in the hospitality education sector, is both an honor and a testament to the capabilities of our team," expressed Maarten Bosmans, Head of BU at The Reference part of EPAM. "We are excited to apply our expertise from our three global locations to support EHL's worldwide digital marketing endeavors."

Together, they will propel EHL's global presence to even greater heights and cement its position as the number one choice for aspirants seeking a transformative hospitality management education.

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