GHENT, BELGIUM - The Reference, a leading digital agency, is proud to announce its win at the IAB MIXX Awards 2023, organized by the Belgian Association or Marketing for the category best use of data technology. This award recognizes technology that helps a company to manage and activate its data in the most optimal way and brings real value to its day-to-day business.
The Reference Wins IAB MIXX Award 2023
The Reference's award-winning case showcased their collaboration with LensOnline, an international omnichannel retailer of contact lenses and eye care solutions. In partnership with Customer Data Platform Segment, The Reference developed a flexible, scalable, and composable data ecosystem.
This system facilitated secure data access for various stakeholders while boosting marketing campaigns' ROI through data integration and improving client service with personalized relevance. The case was presented through a captivatig video that demonstrated the innovative approach and effectiveness of the data technology solution.
Maarten Bosmans, Head of BU at The Reference expressed his excitement, saying "This award underlines the importance of connected data and creativity. Data-driven marketing, when done right, is a business driver/enabler. So proud of the collaboration between LensOnline and our team at The Reference, delivering on their promise."
Following its successful launch, LensOnline intends to connect more sources and destinations, focusing on data-backed journeys and scenarios, leveraging the expertise of The Reference's team.
"The Reference truly deserves this award's recognition. The project adds a lot of value for LensOnline and kickstarted our data-driven marketing efforts." said Pascal Sabbe, CMO & CTO at LensOnline.
About the MIXX Awards
The IAB MIXX Awards, organized by the Belgian Association of Marketing, celebrate the year's best digital experiences. Judged by renowned experts across four main domains, the awards acknowledge the creative and technical achievements of digital marketing professionals while affirming the potential of digital marketing as an industry.
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