Lallemand partners with The Reference to boost digital evolution

November 22, 2023 | Julie Synave, Account Manager at The Reference


The Reference part of EPAM, a leading full-service digital agency, is proud to announce its collaboration with Lallemand to boost their digital evolution. 

Group picture of team Lallemand at The Reference

Lallemand, a Canadian-based company that specializes in the development, production, and marketing of yeast, bacteria, fungi and specialty ingredients, serves customers worldwide.

Their partnership with The Reference marks the beginning of a fresh wave of technological advancement, starting with the launch of an e-commerce platform for the Lallemand Baking business unit in North America.


"We are very excited to partner with The Reference to bring our digital evolution further," said Caroline Fortin, Digital Customer Experience Manager at Lallemand Baking. "Their expertise in B2B and previous success with commercetools made them the ideal partner for us. We have full confidence that their pragmatic approach and their understanding of our business requirements will help us deliver world-class digital experience solutions for our customers."

The Reference will build on commercetools to create a future-proof and scalable e-commerce platform that will enable Lallemand Baking to provide an even better service for its customers. 

Maarten Bosmans, Head of BU at The Reference, shared his enthusiasm for the partnership, stating, "We're delighted to have been selected as Lallemand Baking's digital partner. This is a great win for our team, and we look forward to sharing our experience and expertise to deliver a successful outcome that meets Lallemand's business objectives." 

About The Reference

The Reference is a full-service digital agency with a team of 160+ creative thinkers, driven by knowledge and craftsmanship. Characterized by a collaborative culture with clients and their talented professionals, who leverage their expertise and creativity, they open up digital opportunities in various industries. A-players and market leaders trust them as advisors.

They offer a range of services from strategy over product to marketing, aiming to make a lasting impact and deliver sustainable digital solutions. As a loyal ambassador of MACH, The Reference only chooses best in-class vendors that can deliver future-proof technology.

The agency prioritizes long-term partnerships and strives to create added value that leads to achievements and success for their clients.

The Reference is part of EPAM (NYSE: EPAM).

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