Data Analytics & Reporting

When it comes to creating business impact, the right setup to accurately capture data from multiple sources is essential. After all, you want a 360° view of your customers, regardless the touchpoints they're using. We’re able to develop centralized solutions that aggregate your data so analysts can build actionable reports and dashboards later on. We like working with marketing data warehouses because they give you full control and see the full picture. After all, you need to capture before you measure.

One of the most powerful elements of digital marketing is the ability for continuous improvements. Imagine if Don Draper could update a print or tv ad after it went live.  His job would be a lot easier, right? At The Reference we use the strength of testing and optimizations on a daily basis. Diving deep into the data to find where we can improve our campaign creatives, our ad copy, our campaign settings, our landing pages or any other thing we might do to make the ROI bigger. 

Our experience shows that understanding what drives your customers is essential to creating better digital products and services. That is why we love to take a deep dive into your target audience, understand what drives them, and tailor solutions exactly to their needs. This process requires co-creation with a strong focus on empathy, switching between divergent and convergent thinking, and breaking down silos. Through prototyping and experimenting, you will be able to design the best UX across every digital touchpoint.

Just like we love getting to know you, we love getting to know your audience. We need to understand what keeps them busy and map which channels they frequent. This allows us to help you create and share the content that makes them engage with your brand. We target it to specific personas in the respective stages of their buying journey. We get excited to roll up our sleeves and create well-thought-out content calendars filled to the brim with ideas, concepts, and creatives that stick.

Whether you are looking to replace someone on leave or cannot find the right person for a specific position right away, every now and again the need for temporary support rises. That’s where our dedicated consultants come in. They are a group of digital experts who integrate flawlessly with your team, remotely or on-premise. If you are looking for something extra, they are backed by the knowledge of an entire agency.

By using the right marketing technology, businesses can improve marketing strategies, increase customer engagement & drive better results. However, with so many marketing technologies out there, It can be difficult and time-consuming to know which ones to choose. We can help with selecting and adopting the right solutions. This could include marketing automation tools, Customer Data Platforms, web analytics tools, A/B testing tools, etc.