For our branding service, we start by doing workshops together with the client to extract information from them. Sometimes in addition to an inside-out, we also do an outside-in information gathering where we go and talk to the end consumer to ask them how they perceive the branding. From there we do some deskwork and start setting up a brand house framework which is the basis for everything you will and can do with your brand. We always build in feedback moments with the client to make sure we are going in the right direction.
Once there is validation on the brand house framework, we start working on the creative execution, which could be the logo, the slogan, the colorsystem, etc. to finally arrive at a brand manual. This can be seen as a kind of bible of your brand and specifies how the brand is put together both creatively, strategically, and visually. On top of that, collaterals can be developed that define how the brand will behave in print, digital ads, web etc.
For the brand concepts and creative campaign concepts, our approach is a bit different. In this case, we work closely together with our marketing consultants, allowing us to merge creativity with performance. Based on the insights we gathered, we come up with a concept that we coordinate with the client. Once the client has approved this, we start working it out on the different carriers.