We have been attending the Mobile World Congress for many years. It has always been a good indicator of the trends coming our way. However, over the years we have learned not to jump the gun because many of the showcased technologies are still in their early days or just entered the hype phase. Our feeling about this 2018 edition is a bit different, we could not really find new shocking technologies but more an evolution and maturation. Therefore, we have baptized 2018 as a transition year.
Just when many retailers feel they more or less have the implementation of their omnichannel strategies and systems in order, a new buzz-word comes along: Unified Commerce.
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Last week, our creative team attended the 'Let's talk design' evening conference, an initiative of Creative Network. Thierry Brunfaut, whose keynote left an impression on our attendees, provided the most important lesson of the evening.
Up until recently if someone in digital mentioned Romania, chances are you were having a conversation on low cost development or nearshoring. While until recently Romania indeed was mainly known for exporting code, we’ve discovered that in recent years this country by the Black Sea has become much more ambitious. There is a movement going on that wants to make use of the country’s large number of software engineers and the huge potential they have in creating the services and experiences of the future. If they can keep the momentum, Bucharest might soon become one of the hotspots for UX/CX in Europe.
We handpicked for you some key takeaways from this conference which will help you design more valuable customer experiences and services.
