Menu
the REFERENCE

Digital marketing blog

Show all blog posts

Turning stoppers into stayers - How churn prediction leads to a larger and more satisfied customer base

We have all faced this situation: after a period of undisputed loyalty towards a certain service or product, we decide to cut ties and go down a different path. It may be that we simply lost interest in that addictive game on our smartphone after a few days, changed our mobile phone provider within months or hopped over to another bank after years of contentment. One thing is for sure: we have officially churned. For most of today’s companies, this is just another unnoticed blip on the radar. For the customer however, it is most likely not.
1/17/2019
Senne Vermassen
Digital marketing

Don't reinvent the wheel: why an agency should be your data science partner

Data science has a lot in common with pizza: although you can combine as many toppings as you want, many recipes have a proven track record. Think about the margherita, the four cheese and the contested Hawaiian. Just like pizza, many data science applications have become commodified over time. AI applications such as recommendation engines, search engines, segmentation and labeling tools are available by default in many web and marketing ecosystems. This has some important implications for choosing data science partners. Yes, in this article I serve my own benefit. Nonetheless, it's also in your interest and – trust me – it would be ill-advised to stop reading.
1/7/2019
R Peters
Digital marketing

Google Signals: One Step Closer to the Holy Marketing Grail

A recurring burden of somebody working with Google’s online marketing tools is explaining that a ‘user’ is not actually a unique internet user, but a user’s device. Unless you force your website users to login to your website, there’s no way to unify their behavior across their smartphone, tablet, home desktop and work laptop. These four devices would be counted as four users in your Google Analytics reports - or any web analytics application whatsoever. In a post earlier this year, we explained that Google is closing that gap by identifying a user based on their trusted devices. Recently, Google announced a new way of unifying a user’s online behavior: Google Signals.
8/21/2018
R Peters
Digital marketing

Sitecore Personalization: the What, How and Why

Let’s be honest… showing the same content to every website visitor is a bit like serving the same meal for dinner every day. And for breakfast and lunch. Today’s digital marketing is all about context. The more you know about the context of your visitor, the more relevant you can make the experience. But how do you make this happen?
8/2/2018
Stein Peeters
Digital marketing

Digital channel attribution for B2B companies

When you're working for the marketing team of a B2B company, you face specific challenges. A common challenge is how do you show the contribution of your website in a long sales cycle? Website attribution can be difficult when working with a sales team and many contact points. Another common concern is the decision on how much effort is required on social channels. Additionally, how can you determine if the emails sent are read and effective?
7/12/2018
Nina Thielemans
Nina Thielemans
Digital marketing
top

Our work

Our expertise

About us

Contact

THE REFERENCE
79 Madison Ave
New York, NY 10016, USA
Tel +1 866 499 9591
info@the-reference.com


The Reference has its office in the heart of Manhattan.
“I want to wake up in that city that never sleeps, and find I'm king of the hill, top of the list, head of the heap” – Frank Sinatra
Why this image?