Digital marketing blog

'Hey Alexa, will voice search change the future of SEO?’. It sure as hell will!'

A few years ago, a mystical thing named voice search entered our world. Its future was still unsure, the abilities limited. Today, it fills us with delight to see that what once was a mystical thing, still exists and has broadened its abilities and popularity. Siri and Alexa aren’t strangers anymore and even Google joined in with Google Now. This of course changes the way we browse. It’s doubtful one would tell Google Now to look for: ‘hotels Italy cheap’. Instead, we will tell it: ‘Look for cheap hotels in Italy’. Do you see that? We use natural speeches when seeking information with voice search. That is one of the reasons why voice search will change our SEO strategies. Keep on reading if you want to keep up with these changes!

You obviously are familiar with social media – the average internet user literally spends more than 2 hours per day on their social profiles. You probably heard about augmented reality before. But what if we told you that it’s very likely you actually have come across and even used AR on social media? Mind. Blown.

If you’ve been in marketing for a very long time, you can fill a book with how the marketing sector changed because of the internet. Not so long ago, money was spent on billboards, television commercials and all kinds of other ways to present your brand to potential customers. Estimating the impact of each of these billboards and TV commercials required some statistical modeling and even those come with confidence intervals.

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Selligent has gathered its European partners in Amsterdam last week for some exciting news about some serious changes it is going through as we speak. A lot of great additions to the team, a flashy new branding and, most important of all, a complete makeover of the software itself. As a long-lasting partner, The Reference witnessed the changes first-hand over the last 6 months and we can tell you it has been and will be a thrilling ride. The leap they are taking on all different fronts still has to show the necessary results of course, but there are some brave steps that might very well bring in the gold.    

Over the years, customers became more selective in the brands and products for which they choose. Nowadays, people have many possibilities to compare products or services with each other on multiple channels and through multiple devices. The question is how to stand out as a brand and convince customers that you can offer them exactly what they need.

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Once again, our good old friend Mark Zuckerberg shook up the world on January 11 when he announced that the Facebook News Feed will undergo a fundamental make-over. Facebook will adapt its algorithm in order to promote more personal content rather than news, allowing more meaningful social interactions for the user. Great for humans, bad for brands, as it will have a major impact for businesses who use the platform to interact with customers.  In this post, I'll explain what's going on, and how you can adapt your strategy as a brand to survive on Facebook.

The ‘Cookie Consent’ of the new European General Data Protection Regulation (GDPR) is a regulation that will have a big impact on marketers. According to the GDPR, Cookies can be considered as personal data and therefore requires an explicit ‘consent’ via an ‘affirmative act’, like checking a checkbox or clicking a button. To understand the cookie consent and how this will impact digital marketing, it’s important to understand the purpose and use of cookies on the web.

Sitecore Analytics is more than the reports you can consolidate in the Experience Analytics module.
The power of Sitecore Analytics can primarily be found in its integration with the complete Sitecore Experience Platform. A solid Sitecore Analytics configuration is key to fully benefit from all the features in Sitecore such as profiling, personalization, path analyzer, A/B testing etc.

Every second, Google processes about 40,000 search queries worldwide. Most are irrelevant to brands and are downright weird. However, a part does relate to certain ranges of products and to specific brands.

Potential customers are out there articulating exactly what they want. All that’s left to do is to listen and to provide them with relevant answers and options.