Digital marketing blog

Turning stoppers into stayers - How churn prediction leads to a larger and more satisfied customer base

Don't reinvent the wheel: why an agency should be your data science partner

Google Signals: One Step Closer to the Holy Marketing Grail

Sitecore Personalization: the What, How and Why

Digital channel attribution for B2B companies

The Reference has its office in the heart of Manhattan.
“I want to wake up in that city that never sleeps, and find I'm king of the hill, top of the list, head of the heap” – Frank Sinatra