All blogs from The Reference

Sitecore Symposium 2018 – Day 4 Recap

The keynote this morning was about building trust with consumers. A very timely topic considering what has happened in recent months, particularly with Facebook. The format of this keynote was a panel, moderated by Mark Zablan, Sitecore’s CRO.

10/12/2018

James de la Bastide

Sitecore Symposium 2018

Sitecore Symposium 2018 – Day 3 Recap

Today I am going to focus on a shorter recap as the focus was mostly on the various breakout sessions. Again, the sessions attended were more closely aligned on the marketing track.

10/11/2018

James de la Bastide

Sitecore Symposium 2018

Sitecore Symposium 2018 – Day 2 Recap

Like all conferences the Sitecore keynote kicked off the official start of Symposium. Mark Frost, CEO of Sitecore, leaned into the theme of this year’s Sitecore Symposium: Elevate the Experience. Experience matters more than your product and your brand.

10/10/2018

James de la Bastide

Sitecore Symposium 2018

5 Reasons you Should be Using Google Data Studio

Everyone remembers the time when you spend hours on exporting, filtering and formatting data in Excel. Good news, those days are over! Google Data Studio brings dashboards and reporting to the 21st century.

9/26/2018

Luke LaReau

Digital marketing

Marketo joins Adobe in its battle for the Marketer

As a Marketo Silver Partner, we’re not only following up on what happens with one of our favorite tools, but also on the what’s happening in the world around it. Within the offering of The Reference and the Emakina Group, we are proud to cover Marketo, Selligent, Pardot, Salesforce Marketing Cloud, Adobe Campaigner, Silverpop and many others. This gives us a unique view on the capabilities and services of most solutions available in the market. We are a huge fan of Marketo and see the changes in its ownership as a big plus for their future.

9/21/2018

Bart Roofthooft

Defining marketing metrics that matter

Is your marketing data producing the results your business expects? According to a recent report from
The CMO Survey, the answer is probably not. Marketers plan to increase their analytics spend 200%, but that spend isn’t expected to drive much of an increase in performance.

9/20/2018

James de la Bastide

Digital marketing

Start creating 3D assets from your products, as in, now!

Hi there. Yes, that title sure sounds like an urgent and definitive (also slightly bossy) order. Queue the epic scene where some cameo actor runs into a dev ops center and loudly screams "We need to create 3D assets, pronto". I'll leave the rest of the scene to you.

9/17/2018

Frank De Graeve

Creation and implementation

Your customers define the market you're in

Most companies define themselves by the products or services they deliver. But to survive in an ever-changing world, companies must think first as a customer. Companies must let their customers, not their products, shape who they are and what they do.

9/11/2018

Mathieu Dhondt

Strategy and consultancy

Google Signals: One Step Closer to the Holy Marketing Grail

A recurring burden of somebody working with Google’s online marketing tools is explaining that a ‘user’ is not actually a unique internet user, but a user’s device. Unless you force your website users to login to your website, there’s no way to unify their behavior across their smartphone, tablet, home desktop and work laptop. These four devices would be counted as four users in your Google Analytics reports - or any web analytics application whatsoever. In a post earlier this year, we explained that Google is closing that gap by identifying a user based on their trusted devices. Recently, Google announced a new way of unifying a user’s online behavior: Google Signals.

8/21/2018

R Peters

Digital marketing

Tips for working with Sitecore Experience Accelerator (SXA)

If you have spent time in the Sitecore community in recent years (or read Luke LaReau’s recent blog post), you have probably heard some buzz about the Sitecore Experience Accelerator (SXA). For those who are less familiar, SXA is a product that allows you to bypass a lot of the basic site setup and custom rendering work that we find ourselves doing on most projects. Among many other things, it comes with scripts to build out your site structure and a toolbox full of ‘drag-and-droppable’ renderings that can be custom-themed by frontend developers.

8/9/2018

Mike Correnti

Creation and implementation

Blog

Sitecore Symposium 2018 – Day 4 Recap

Sitecore Symposium 2018 – Day 3 Recap

Sitecore Symposium 2018 – Day 2 Recap

5 Reasons you Should be Using Google Data Studio

Marketo joins Adobe in its battle for the Marketer

Defining marketing metrics that matter

Start creating 3D assets from your products, as in, now!

Your customers define the market you're in

Google Signals: One Step Closer to the Holy Marketing Grail

Tips for working with Sitecore Experience Accelerator (SXA)

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