Is your marketing data producing the results your business expects? According to a recent report from
The CMO Survey, the answer is probably not. Marketers plan to increase their analytics spend 200%, but that spend isn’t expected to drive much of an increase in performance.
Most companies define themselves by the products or services they deliver. But to survive in an ever-changing world, companies must think first as a customer. Companies must let their customers, not their products, shape who they are and what they do.
You evaluated multiple CMS systems and decided to use Sitecore? Great choice! Now the work begins for a successful project. There are decisions made now that will impact the project, your costs, and your ultimate success.
