In brief

The Reference is a full service digital agency that operates at the crossroads of technology and marketing.

A multidisciplinary team of over 120 experts puts the credo: "it's more than digital, it's your business" into practice every single day. 

Our unique integrated approach, considering all digital channels and customer touch points, starts with a well-supported strategy and a solid set of KPI’s. The Reference develops measurable, stage-by-stage future proof projects, using the power of digital marketing to achieve maximum results and conversion. Whenever needed, our customers can even hire one of our experts to work at their offices: to write strategic guidelines, to deliver online marketing support in busy times, to transfer their digital knowledge…

SEM, analytics, mobile apps, social media, responsive websites, affiliate marketing,… Today’s multichannel reality claims a multi-disciplinary partner that can light the way: leveraging the right channels with smart ideas to effectively boost your business. That’s what we know best and are passionate about. It’s as simple as that.



Find out more about the history, our vision and our clients or explore The Reference’s blog to keep you up to date with what's happening in the digital landscape. You can read all about what's happening between the walls of our agency in the news section, but basically we mainly hope you will pay us a visit soon. (This means you will need our address and directions.) Of course this also applies to those who have or will visit the jobs section on this site.

Read our latest blog posts

Blog Creation and implementation
5 days ago
Sitecore and Microsoft Azure PaaS

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Hosting is mostly done through in part On-Premise or in most cases through an IaaS cloud based hosting platform such as Microsoft Azure. Now that digital solutions are rapidly expanding and maturing, the same solutions are becoming increasingly complex and interconnected. This means that both IT and your development team face increasing challenges to manage security and monitoring as well as scaling possibilities. In light of these additional tasks, IT departments are looking to offload more tasks to the hosting environment, creating a shift from IaaS into more PaaS oriented platforms.
Blog Digital marketing
April 26 2017
Dark social: there is light in the darkness

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August 2016: the internet was in uproar. Photos of a naked Orlando Bloom were spreading across the internet and social media like wildfire. A hot topic which was discussed around plenty of coffee machines but a hell for the online marketers on the editorial teams of publications such as the Mirror, who posted the photos on their website. As the article was shared via Facebook Messenger, WhatsApp, email and other channels with no tags or URL parameters, it was impossible for them to trace where all the web traffic came from. It might look like ‘direct traffic’, but this is certainly not the case. In this article, we wish to highlight a phenomenon which is known in the trade jargon as dark social.
It's more than digital, it's your business
The Reference is nothing without its customers. Carglass is the car window repair and replacement specialist for whom we've built a fully responsive Sitecore website. Read more about this client.

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