Balance creativity and optimization in your campaigns

Digital platforms are overflown with advertisements. To stand out, you have to be creative, but also adopt an analytical mindset to make sure your campaign is optimized for success.

November 30 2020

Ivo Blomme

Digital marketing

The four keys to digital branding

It’s almost impossible to take digital channels out of the equation when it comes to your marketing and communications mix. This means that your brand has to be well-represented here as well. What makes or breaks your digital brand? It all comes down to four key pillars.

July 16 2020

Ivo Blomme

Strategy and consultancy

6 essential tips to get started with corporate video

Even though video brings a distinct added value to your digital communication, the process of making one is often feared. Many hard to foresee factors make video production a daunting task. What will the outcome be? How much will it cost? How do we know if the video is successful?

February 25 2020

Ivo Blomme

Creation and implementation

The Advantage of Digital Branding

Let’s start with the question: “What is digital branding?” It’s a term that’s been thrown around a lot lately. But what exactly is it? We all know the principles of traditional branding. And at first, it might look as digital branding doesn’t differ a lot. But it does. It might be even better to see digital branding as an evolution of traditional branding, as they both share a lot of characteristics.

October 21 2019

Ivo Blomme

Strategy and consultancy

Design Director

Balance creativity and optimization in your campaigns

The four keys to digital branding

6 essential tips to get started with corporate video

The Advantage of Digital Branding

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