Customer segmentation like it's 1994
Last week we celebrated 25 years The Reference. Zaal Lux in Ghent was transformed into our own, personal playground. Both clients and employees, casually called 'Reffers', were warmly welcomed to our 25th anniversary.
The Reference started at the end of 1993, early 1994 in a small living room. Over the next years The Reference grew and laid the basis for today’s success. Born in the '90s, our theme was quickly chosen.
Prior to the celebration, we asked each guest to fill in a questionnaire, the starting point for a fun '90s revival. This data was then processed by our data team. They detected each guest's favorite '90s music and assigned them into one of five music vibes: Teen pop, Hip-Hop and R&B, Techno and Euro Dance, Brit Pop and Grunge.
The Reference started at the end of 1993, early 1994 in a small living room. Over the next years The Reference grew and laid the basis for today’s success. Born in the '90s, our theme was quickly chosen.
Prior to the celebration, we asked each guest to fill in a questionnaire, the starting point for a fun '90s revival. This data was then processed by our data team. They detected each guest's favorite '90s music and assigned them into one of five music vibes: Teen pop, Hip-Hop and R&B, Techno and Euro Dance, Brit Pop and Grunge.
April 30 2019
